How to use video for brand awareness at the top of the funnel
September 5, 2026
Brand awareness video at the top of the funnel has a different job to conversion content, and most businesses confuse the two. Here's how to get it right.
Section
Business Video
Video production for businesses, marketing, technology and commercial growth.
How to use video for customer education and FAQ content
September 4, 2026
Customer education video is one of the most underused formats in a business's content mix. When done well, it cuts support costs, accelerates buying decisions, and turns confused users into confident advocates.
How to use video for partnership and co-marketing campaigns
September 2, 2026
Co-marketing video campaigns let two brands share a single production and split the audience benefit. Here's how to structure them so both partners walk away with something worth showing.
How to use video for customer win-back campaigns
September 1, 2026
Lapsed customers already know your brand, which makes them far cheaper to re-engage than new leads. Video gives win-back campaigns the emotional weight that a discount code or a plain email simply can't match.
How to use video for product launch campaigns
August 31, 2026
A product launch is one of the highest-stakes moments a brand faces. Video, used deliberately across every phase, can be the difference between a launch that lands and one that disappears.
How to use video for post-purchase customer experience
August 30, 2026
Most businesses stop thinking about video the moment a customer converts. Post-purchase video is where the strongest brands quietly pull ahead, turning a receipt email into the beginning of something longer.
How to use video for crisis communications
August 29, 2026
When a crisis hits, what a business says matters. How it says it matters more. Video gives organisations a direct, human channel to address audiences before the narrative gets written for them.
How to use video for community building and brand advocacy
August 28, 2026
Most businesses use video to attract new customers, but the strongest brands use it to build communities that do the marketing for them. Here's how to use video deliberately to grow advocacy from the inside out.
How to use video for thought leadership and executive profiling
August 27, 2026
Thought leadership video turns executives into recognisable, trusted voices in their industry. Here's how to produce executive profiling content that builds credibility and drives real business outcomes.
How to use video for B2B sales enablement
August 26, 2026
B2B sales cycles are long, and most buyers make up their minds before they ever speak to a salesperson. Video gives your team the tools to influence that process earlier and more effectively.
How to use video for franchise and multi-location marketing
August 25, 2026
Franchise and multi-location businesses need video that works nationally and locally at the same time. Here's how to build a system that keeps every location on-brand without making every video look the same.
How to use video for trade show and exhibition marketing
August 24, 2026
Most businesses show up to trade shows with a pull-up banner and a brochure. Video gives your stand a reason to stop strangers in their tracks. Here's how to plan and use it effectively.
How to use video for customer onboarding in SaaS
August 22, 2026
SaaS companies lose most churned users in the first 30 days, often because the product never clicked. Customer onboarding video closes that gap by showing people exactly what to do before doubt sets in.
How to use video for training and development in your business
August 21, 2026
Most businesses spend thousands on staff training that gets forgotten within a week. Training and development video changes that by making knowledge repeatable, searchable, and genuinely watchable.
How to use video for investor relations and fundraising
August 20, 2026
A pitch deck gets you in the room. A well-made investor video keeps you there. Here's how businesses use video to build credibility, communicate vision, and convert interest into commitments.
How to use video for recruitment that attracts the right candidates
August 19, 2026
Most businesses use job ads that look identical to every competitor's. Recruitment video gives candidates a real reason to choose you before they've even applied.
How to use video for client retention and upselling
August 18, 2026
Most businesses treat video as a tool for attracting new customers. Fewer use it to keep the ones they already have. Here's how to apply video deliberately across the post-sale relationship to improve retention and drive upsells.
How to use video for event coverage that lasts beyond the day
August 17, 2026
Most event video ends up as a single recap reel that nobody watches twice. Here's how to plan coverage that turns one day of filming into weeks of usable content.
How to use video for lead generation on your website
August 16, 2026
Most businesses put video on their website to look credible. Fewer use it deliberately to generate leads. Here's how to close that gap with formats and placement that convert.
How to repurpose long-form video content for multiple channels
August 15, 2026
A single long-form video shoot can fuel weeks of content across social, email, paid ads, and your website. Here's how to repurpose it without losing quality or consistency.
How to brief a video production company (and get better results)
August 5, 2026
A strong brief is what separates a smooth, on-budget video project from a frustrating cycle of revisions and miscommunication. Here's exactly what to include when briefing a video production company.
Video production for real estate: what actually works
July 24, 2026
Real estate video production has moved well past the shaky smartphone walkthrough. Here's what formats and approaches are genuinely driving results for agents and developers in today's market.
How to use video for employee onboarding that actually works
July 23, 2026
Video is one of the most underused tools in the employee onboarding process. When done right, it cuts ramp-up time, improves retention, and gives every new hire the same quality start.
Video production for non-profit organisations: a practical guide
July 22, 2026
Non-profit organisations can use video to build trust, drive donations, and grow their community. Here's a practical guide to getting the most from limited budgets without sacrificing quality.
How to use product demo videos to drive sales
July 21, 2026
Product demo videos remove the guesswork for buyers and give them a clear reason to act. Here's how to make them work harder at every stage of your sales funnel.
How to use video for internal communications that actually work
July 19, 2026
Internal communications video is one of the most underused tools in a business's arsenal. Here's how to use it to engage teams, reduce noise, and actually get your message across.
Corporate video production: a practical guide for businesses
July 18, 2026
Corporate video production is one of the most versatile tools a business has for communicating its message. Here's a practical guide to formats, budgets, and getting the most from your investment.
How interactive video increases online conversions
July 10, 2026
Interactive video increases online conversions by giving viewers choices, not just content. Here's what makes the format work, and how businesses are using it to turn passive audiences into buyers.
Video production trends reshaping the iGaming industry
July 10, 2026
Video production trends in the iGaming industry are shifting quickly, driven by live streaming, AI tooling, and rising player expectations. Here's what's defining the next wave.
Why affiliate businesses rely on video content
July 9, 2026
Affiliate businesses rely on video content more than almost any other marketing format. Here's why it converts better, builds trust faster, and keeps audiences coming back.
How AI is changing commercial video production
July 9, 2026
AI is reshaping commercial video production at every stage, from scriptwriting to colour grading. Here's what that shift actually means for businesses investing in video today.
The streaming technology behind live dealer games
July 9, 2026
Live dealer games depend on a remarkable stack of streaming technology to deliver real-time video at broadcast quality. Here's what's actually happening behind the camera.
How live casino platforms use video to improve player engagement
July 9, 2026
Live casino platforms have turned video production into a core engagement tool, using studio lighting, multi-camera setups, and real-time interaction to replicate the feel of a physical casino floor.
Why gaming companies spend millions on cinematic trailers
July 9, 2026
Gaming companies routinely spend millions on cinematic trailers that show nothing of actual gameplay. The reasons behind that investment reveal a masterclass in audience psychology and brand building.
Video marketing strategies used by online entertainment brands
July 8, 2026
Online entertainment brands have refined video marketing into a precise science. From trailer-style ads to behind-the-scenes content, here are the strategies that actually work.
How cryptocurrency brands use explainer videos to build trust
July 8, 2026
Cryptocurrency brands face a unique challenge: convincing a sceptical public to trust something invisible, volatile, and technically complex. Explainer videos have become their most powerful tool for doing exactly that.
Why fintech companies invest heavily in video marketing
July 8, 2026
Fintech companies invest heavily in video marketing for reasons that go beyond aesthetics. Trust, clarity, and speed of conversion are all on the line, and video delivers on each front.
How to use video testimonials to build customer trust
July 7, 2026
A well-made video testimonial does more than a five-star rating ever could. Here's how businesses can capture authentic customer stories that actually convert.