How to use video for lead generation on your website
August 16, 2026
Most businesses put video on their website to look credible. Fewer use it deliberately to generate leads. Here's how to close that gap with formats and placement that convert.
Section
Business Video
Video production for businesses, marketing, technology and commercial growth.
How to repurpose long-form video content for multiple channels
August 15, 2026
A single long-form video shoot can fuel weeks of content across social, email, paid ads, and your website. Here's how to repurpose it without losing quality or consistency.
How to brief a video production company (and get better results)
August 5, 2026
A strong brief is what separates a smooth, on-budget video project from a frustrating cycle of revisions and miscommunication. Here's exactly what to include when briefing a video production company.
Video production for real estate: what actually works
July 24, 2026
Real estate video production has moved well past the shaky smartphone walkthrough. Here's what formats and approaches are genuinely driving results for agents and developers in today's market.
How to use video for employee onboarding that actually works
July 23, 2026
Video is one of the most underused tools in the employee onboarding process. When done right, it cuts ramp-up time, improves retention, and gives every new hire the same quality start.
Video production for non-profit organisations: a practical guide
July 22, 2026
Non-profit organisations can use video to build trust, drive donations, and grow their community. Here's a practical guide to getting the most from limited budgets without sacrificing quality.
How to use product demo videos to drive sales
July 21, 2026
Product demo videos remove the guesswork for buyers and give them a clear reason to act. Here's how to make them work harder at every stage of your sales funnel.
How to use video for internal communications that actually work
July 19, 2026
Internal communications video is one of the most underused tools in a business's arsenal. Here's how to use it to engage teams, reduce noise, and actually get your message across.
Corporate video production: a practical guide for businesses
July 18, 2026
Corporate video production is one of the most versatile tools a business has for communicating its message. Here's a practical guide to formats, budgets, and getting the most from your investment.
How interactive video increases online conversions
July 10, 2026
Interactive video increases online conversions by giving viewers choices, not just content. Here's what makes the format work, and how businesses are using it to turn passive audiences into buyers.
Video production trends reshaping the iGaming industry
July 10, 2026
Video production trends in the iGaming industry are shifting quickly, driven by live streaming, AI tooling, and rising player expectations. Here's what's defining the next wave.
Why affiliate businesses rely on video content
July 9, 2026
Affiliate businesses rely on video content more than almost any other marketing format. Here's why it converts better, builds trust faster, and keeps audiences coming back.
How AI is changing commercial video production
July 9, 2026
AI is reshaping commercial video production at every stage, from scriptwriting to colour grading. Here's what that shift actually means for businesses investing in video today.
The streaming technology behind live dealer games
July 9, 2026
Live dealer games depend on a remarkable stack of streaming technology to deliver real-time video at broadcast quality. Here's what's actually happening behind the camera.
How live casino platforms use video to improve player engagement
July 9, 2026
Live casino platforms have turned video production into a core engagement tool, using studio lighting, multi-camera setups, and real-time interaction to replicate the feel of a physical casino floor.
Why gaming companies spend millions on cinematic trailers
July 9, 2026
Gaming companies routinely spend millions on cinematic trailers that show nothing of actual gameplay. The reasons behind that investment reveal a masterclass in audience psychology and brand building.
Video marketing strategies used by online entertainment brands
July 8, 2026
Online entertainment brands have refined video marketing into a precise science. From trailer-style ads to behind-the-scenes content, here are the strategies that actually work.
How cryptocurrency brands use explainer videos to build trust
July 8, 2026
Cryptocurrency brands face a unique challenge: convincing a sceptical public to trust something invisible, volatile, and technically complex. Explainer videos have become their most powerful tool for doing exactly that.
Why fintech companies invest heavily in video marketing
July 8, 2026
Fintech companies invest heavily in video marketing for reasons that go beyond aesthetics. Trust, clarity, and speed of conversion are all on the line, and video delivers on each front.
How to use video testimonials to build customer trust
July 7, 2026
A well-made video testimonial does more than a five-star rating ever could. Here's how businesses can capture authentic customer stories that actually convert.