Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a video production brief clients will love
July 21, 2026
A well-written video production brief is the single document that separates smooth, on-budget projects from endless revision loops. Here's how to write one that sets everyone up to succeed.
User-generated content: how brands turn fans into marketers
July 21, 2026
User-generated content gives brands something no production budget can fully replicate: authentic voices from real customers. Here's how smart brands turn that into a scalable marketing advantage.
The rise of virtual concerts and what they mean for live music
July 21, 2026
Virtual concerts have moved well beyond pandemic-era necessity. Artists, platforms, and fans are now treating digital performances as a format in their own right, and the industry is being rebuilt around that reality.
How short-form video is reshaping digital content strategy
July 21, 2026
Short-form video has moved from a social media novelty to a foundational part of digital content strategy. Here's what that shift means for brands trying to stay visible and relevant.
How to use product demo videos to drive sales
July 21, 2026
Product demo videos remove the guesswork for buyers and give them a clear reason to act. Here's how to make them work harder at every stage of your sales funnel.
Client onboarding for creative agencies: a practical guide
July 20, 2026
A strong client onboarding process is one of the most reliable ways a creative agency can reduce project friction and set expectations from day one. Here's how to build one that actually works.