Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for product comparison campaigns
September 20, 2026
Product comparison video campaigns put your offer directly beside the competition, and most brands get the format badly wrong. Here's how to build one that moves buyers without burning credibility.
The art of the pick-up shot: fixing films after the edit
September 20, 2026
Pick-up shots are the small, targeted shoots that happen after principal photography wraps and the edit reveals what's missing. They're not reshoots, and the distinction matters.
How to write a creative agency's creative brief
September 20, 2026
Most creative agencies start projects with a vague email thread and a verbal handshake. A well-written creative brief is the document that replaces guesswork with shared clarity before a single frame is shot or a pixel is placed.
How adaptive bitrate streaming works and why it matters
September 20, 2026
Adaptive bitrate streaming is the invisible engine behind buffer-free video, adjusting quality in real time to match a viewer's connection. Here's what creators and brands need to understand about how it works.
How to use video for customer reactivation and re-engagement
September 19, 2026
Inactive customers already know your brand, which makes them far cheaper to re-engage than cold prospects. Video gives reactivation campaigns the warmth and immediacy that email alone can't deliver.
The art of the making-of documentary: why behind-the-scenes films matter
September 19, 2026
Making-of documentaries have quietly become one of the most enduring forms of film content. They capture the decisions, disasters, and discoveries that audiences never see on screen.