Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How split testing video length affects audience retention
October 1, 2026
Most creators pick a video length by habit or guesswork. Split testing different durations against real retention data is the more reliable way to find where your audience actually stops watching.
How to write a creative agency's upsell strategy
October 1, 2026
Most creative agencies earn new revenue by pitching new clients. The more sustainable move is growing the ones they already have. A written upsell strategy turns that instinct into a repeatable system.
How to use video for procurement and supplier onboarding
October 1, 2026
Most procurement teams onboard new suppliers with dense PDF packs and a follow-up phone call. Video makes the same process clearer, faster, and far less likely to generate avoidable mistakes.
How to write a creative agency's project profitability report
October 1, 2026
Most creative agencies finish a project, invoice the client, and move on without ever knowing whether the job was actually profitable. A project profitability report closes that blind spot before it compounds.
How video playback speed controls are changing how we consume content
September 30, 2026
Playback speed controls were once a niche accessibility tool. Now they sit at the centre of how millions of viewers decide what content is worth their time, and the shift is changing what producers need to build for.
The art of the spec script: how unproduced screenplays open doors
September 30, 2026
A spec script is a screenplay written on speculation, with no commission and no guarantee of production. It's also the document that has launched more careers in Hollywood and beyond than any other single piece of work.