Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How pre-roll ad length affects viewer skip behaviour
October 16, 2026
Pre-roll ads get skipped faster than most marketers realise, and the length of the ad is the single biggest factor. Here's what drives skip behaviour and how to work with it.
How to write a creative agency's client onboarding questionnaire
October 16, 2026
Most creative agencies start client work without enough information and spend the first weeks compensating. A well-written client onboarding questionnaire fixes that before the project brief is even opened.
How to use video marketing for in-store retail activations
October 16, 2026
In-store retail activations sit at the intersection of physical experience and digital content, and most brands waste them entirely. Here's how video marketing can turn a shop floor moment into a commercial result.
The art of the fake documentary: how mockumentaries blur reality
October 16, 2026
Mockumentaries use the visual language of documentary film to sell fictions as fact. The craft behind the best of them is more precise than it looks.
How to use video for workplace mental health communications
October 15, 2026
Workplace mental health is one of the most sensitive communication challenges a business faces. Video gives organisations a direct, human channel to reach employees consistently, without the cold formality of a policy document.
How to use video marketing for product sampling campaigns
October 15, 2026
Product sampling campaigns are one of the most tactile forms of marketing, yet most brands treat the video component as secondary. Here's how to build video that turns a free sample into a paying customer.