Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
Why cinematic trailers sell video games
July 13, 2026
Cinematic trailers sell video games by triggering an emotional response long before a player touches a controller. Here's why the format works, and what it reveals about how the games industry thinks about audiences.
Film vs streaming: where audiences are actually going
July 13, 2026
The film vs streaming debate is no longer a simple tug-of-war. Audiences are splintering across formats, platforms, and habits in ways that are reshaping the entire entertainment industry.
The psychology of binge watching: why we can't stop
July 13, 2026
The psychology of binge watching goes far deeper than laziness or habit. Streaming platforms have been engineered, deliberately, to exploit the same neural circuits that make other compulsive behaviours so hard to quit.
How Twitch changed entertainment forever
July 13, 2026
Twitch didn't just create a new platform, it rewired what audiences expect from entertainment itself. Here's how a gaming livestream site changed the industry for good.
The evolution of streaming platforms and where it's heading
July 13, 2026
The evolution of streaming platforms has transformed entertainment from a passive, scheduled experience into something entirely on-demand, global, and creator-driven. Here's a look at how we got here and where things are heading.
Behind the scenes of live TV production
July 12, 2026
Live TV production is one of the most demanding disciplines in all of filmmaking. Here's a look at the roles, technology, and decisions that keep the broadcast running in real time.