Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for charity auction campaigns
October 13, 2026
Charity auctions live on emotion and deadline pressure. Video marketing is one of the most direct ways to trigger both, but only when the production and messaging are built around the specific mechanics of competitive giving.
How to use video for product recall communications
October 12, 2026
Product recalls are among the highest-stakes communication moments a business can face. Video gives companies a direct, human channel to reach affected customers with clarity and speed when it matters most.
How bitrate ladders are built for multi-device delivery
October 12, 2026
A bitrate ladder determines which version of your video a viewer receives, on every device and every connection. Most studios borrow a default ladder and never question it.
How to use video marketing for flash sale campaigns
October 12, 2026
Flash sales live and die on momentum. Video marketing is the fastest way to communicate a time-bound offer, but only if the production and messaging are built for the format from the start.
How to write a creative agency's intellectual property licence
October 12, 2026
Most creative agencies transfer intellectual property without ever deciding what rights they're actually granting. A well-written IP licence fixes that, protecting your studio's work while giving clients exactly what they need.
The art of deep focus: how cinematography controls what you notice
October 12, 2026
Deep focus cinematography keeps every plane of the frame sharp at once, turning the background into a storytelling tool as powerful as the actor in close-up. Here's how filmmakers use it deliberately.