Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to build a referral system for your creative agency
September 4, 2026
Referrals are the highest-converting leads a creative agency can get, but most studios leave them entirely to chance. Here's how to build a system that makes word-of-mouth predictable.
How to use pattern interrupts in video marketing
September 3, 2026
Pattern interrupts are the moments in a video that snap a viewer out of passive watching and force them to actually pay attention. Here's how to build them into your video marketing deliberately.
The art of the casting decision: how actors shape a film's fate
September 3, 2026
Casting shapes a film before a single frame is shot. The right actor doesn't just perform a role, they rewrite how an audience understands it.
How chapter markers are changing long-form video navigation
September 3, 2026
Chapter markers have quietly become one of the most viewer-friendly features in long-form video, letting audiences navigate content on their terms. Here's why that changes the way creators should think about structure.
How to use video for partnership and co-marketing campaigns
September 2, 2026
Co-marketing video campaigns let two brands share a single production and split the audience benefit. Here's how to structure them so both partners walk away with something worth showing.
How to use value-based pricing in your creative business
September 2, 2026
Most creative businesses undercharge because they price by time, not by outcome. Value-based pricing fixes that by anchoring your fee to what the work is actually worth to the client.