Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for volunteer recruitment and retention
September 14, 2026
Most organisations struggle to attract volunteers with text-heavy appeals and static imagery. Video gives causes a human voice, a real face, and a story worth joining.
The art of the improvised scene: when actors go off script
September 14, 2026
Improvised scenes have produced some of cinema's most memorable moments, from Dustin Hoffman's exhausted ad-libs to Robin Williams rewriting entire exchanges. Here's how filmmakers harness spontaneity without losing the story.
How video transcripts are quietly boosting content discoverability
September 14, 2026
Video transcripts have moved from an accessibility afterthought into a serious discoverability tool. Here's what that shift means for creators and brands publishing video in 2026.
How to set day rates as a freelance video producer
September 14, 2026
Most freelance video producers set their day rate by guessing what the market will accept. Here's how to build a rate from real numbers instead, and charge it without flinching.
How to use authority bias in video marketing
September 13, 2026
Authority bias is the tendency to trust and follow people or institutions perceived as credible experts. In video marketing, it's one of the most reliable ways to accelerate purchase decisions.
How to use video for staff recognition and culture campaigns
September 13, 2026
Staff recognition video is one of the most overlooked formats in business video, yet it directly influences retention, morale, and internal culture. Here's how to produce it with intention.