Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How motion graphics explain complex ideas in video
October 18, 2026
Motion graphics give abstract ideas a visible shape. When live footage can't show the concept, animation steps in and does the explaining that words alone rarely manage.
The art of the chase scene: how pursuit shapes cinema
October 18, 2026
Chase scenes are among cinema's most enduring devices, but the best ones are never just about speed. They reveal character, compress stakes, and control exactly how much an audience is allowed to breathe.
How to use video marketing for cause-based product launches
October 18, 2026
Cause-based product launches ask a brand to do something harder than sell: they ask it to mean something. Video marketing is the format most capable of carrying that weight, but only when it's built correctly from the start.
How to set your creative agency's minimum retainer period
October 18, 2026
Most creative agencies let clients walk away from a retainer with a month's notice and wonder why their revenue never stabilises. Setting a minimum retainer period is the fix most studios overlook.
How to use video for pitch competitions and startup showcases
October 18, 2026
Pitch competitions and startup showcases are crowded, fast-moving events where first impressions stick. Video gives founders a precise tool to communicate vision, credibility, and momentum before they've said a word.
How to write a creative agency's client referral agreement
October 17, 2026
Most creative agencies handle referrals on a handshake and a thank-you email. A written client referral agreement sets the terms before the introduction happens, protecting both parties when real money is involved.