Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's portfolio strategy
October 2, 2026
Most creative agencies treat their portfolio as a collection of favourite work. A deliberate portfolio strategy turns it into a business development tool that attracts the right clients before a pitch even begins.
How video buffering ruins brand perception
October 2, 2026
A spinning loader doesn't just test a viewer's patience. It quietly shifts how they feel about the brand that put the video in front of them. Here's what buffering actually costs.
How to use video for safety and compliance training
October 2, 2026
Safety and compliance training is where the stakes are highest and the formats used most often do the least work. Video changes that equation in ways written procedures and classroom sessions simply can't match.
The art of the screen test: how actors earn their roles
October 2, 2026
Screen tests are the most revealing footage in any production archive. Before a role is won, the camera captures something the audition room never can.
How to use video marketing for product pre-launch teasers
October 2, 2026
Most brands reveal their product all at once and wonder why the launch lands flat. A well-structured teaser video strategy builds genuine anticipation before the campaign even begins.
How split testing video length affects audience retention
October 1, 2026
Most creators pick a video length by habit or guesswork. Split testing different durations against real retention data is the more reliable way to find where your audience actually stops watching.