Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the needle drop: how music cues shape film scenes
August 20, 2026
A perfectly placed song can rewrite what a scene means before a single line of dialogue lands. Here's how the needle drop works, and why the best directors treat it as a craft in its own right.
How subscription fatigue is changing streaming behaviour
August 20, 2026
Audiences are signing up and cancelling streaming services faster than ever before. Subscription fatigue is rewriting the rules of how platforms compete for attention and how content gets discovered.
How to use video for recruitment that attracts the right candidates
August 19, 2026
Most businesses use job ads that look identical to every competitor's. Recruitment video gives candidates a real reason to choose you before they've even applied.
How to handle late payments as a creative business
August 19, 2026
Late payments are a recurring threat to cash flow for studios, agencies, and freelancers alike. Here's how to prevent them before they happen and recover them quickly when they do.
How to use humour in video marketing without losing the message
August 19, 2026
Humour in video marketing can make a brand instantly memorable, but it's a tool most businesses reach for without a plan. Here's how to use comedy deliberately and keep the message intact.
The art of the villain: what makes a great screen antagonist
August 19, 2026
A great villain isn't just an obstacle. The best screen antagonists expose the tensions at the heart of a story and force audiences to feel something complicated. Here's what filmmakers and showrunners get right when they build one.