Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use repetition in video marketing to build brand memory
September 12, 2026
Repetition in video marketing isn't laziness or a budget shortcut. Used with precision, it's the mechanism that turns a single impression into genuine brand memory.
How picture-in-picture mode is changing viewer multitasking
September 11, 2026
Picture-in-picture mode has moved from a browser quirk into a genuine shift in how audiences consume video. For creators and brands, it changes almost everything about how attention actually works.
How to use video for change management communications
September 11, 2026
Change management communications are where most businesses default to email and slide decks. Video gives leaders a far more effective way to guide teams through uncertainty, restructures, and new directions.
How closed captions are reshaping video engagement
September 11, 2026
Closed captions were designed for accessibility, but audiences are using them in ways no regulator ever planned. Here's what that shift means for video creators and brands.
The art of the second act: why films struggle in the middle
September 11, 2026
The second act is where most films quietly fall apart. It's the longest stretch of the story and the one with the least structural scaffolding to hold it up.
How to use the hero's journey in video marketing
September 10, 2026
The hero's journey is the oldest story structure in cinema, and it works just as powerfully in a 60-second ad as it does in a feature film. Here's how to apply it deliberately in your video marketing.