Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use anchoring in video marketing to influence price perception
August 21, 2026
Anchoring is one of the most powerful and least discussed tools in a marketer's kit. Here's how video marketers use the first number a viewer sees to shape every judgement that follows.
The art of the midquel: how Hollywood fills gaps between sequels
August 21, 2026
Midquels occupy a strange space in franchise storytelling: set between films the audience already loves, they have to justify their own existence from scene one. Here's how Hollywood pulls it off, and when it fails.
How dark patterns in UX are shaping digital content habits
August 21, 2026
Dark patterns are the invisible architecture behind many of your digital habits. From auto-play queues to hidden cancel buttons, here's how they work and why content creators can't afford to ignore them.
How to use video for investor relations and fundraising
August 20, 2026
A pitch deck gets you in the room. A well-made investor video keeps you there. Here's how businesses use video to build credibility, communicate vision, and convert interest into commitments.
How to write a creative agency's end-of-year review
August 20, 2026
An end-of-year review is one of the most underused tools a creative agency has for improving its business. Here's how to run one that actually changes how you work.
How to use loss aversion in video marketing
August 20, 2026
Loss aversion drives purchasing decisions more reliably than almost any other psychological force. Here's how video marketers can use it deliberately, without crossing into manipulation.