Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How A/B testing video thumbnails improves watch rates
September 26, 2026
Most creators pick a thumbnail by gut feel and move on. A/B testing changes that into a repeatable system that directly lifts watch rates and content reach.
How to set your creative agency's hourly rate
September 26, 2026
Most creative agencies set an hourly rate by copying competitors or rounding up from what they charged last year. Here's how to build one from real numbers instead.
How to use video marketing for product unboxing campaigns
September 26, 2026
Unboxing videos have become one of the most commercially effective formats in product video marketing, yet most brands still treat them as influencer territory. Here's how to own the format yourself.
How to use video for tender and pitch submissions
September 26, 2026
Most businesses submit tenders and pitches as dense PDFs that evaluators read once. A short, well-made video gives your submission a voice, a face, and a far better chance of standing out.
How to use video marketing for product tutorials and how-to content
September 25, 2026
Product tutorial videos do three jobs at once: they educate new customers, reduce support load, and quietly keep existing buyers engaged. Here's how to produce them so they actually get watched.
How to write a creative agency's talent brief
September 25, 2026
Most creative agencies find freelance talent through rushed messages and vague emails. A well-written talent brief fixes that by making every hire faster, clearer, and easier to repeat.