Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the sound mix: how final audio shapes a film
October 7, 2026
The sound mix is the last major creative decision in post-production, and it quietly controls more of the audience's emotional response than most filmmakers acknowledge. Here's how it works.
How to use video for grant and funding applications
October 7, 2026
Most grant and funding applications are dense documents that evaluators read once and score quickly. A well-made supporting video can change that, giving your case a human voice, a visible outcome, and a reason to be remembered.
How to write a creative agency's pricing proposal
October 7, 2026
A pricing proposal is often the document that decides whether a client hires you or your competitor. Here's how to write one that communicates real value, not just numbers.
The art of the first look: how costume design reveals character
October 7, 2026
Costume design shapes how an audience reads a character before a single line of dialogue lands. Here's how the best designers use fabric, colour, and silhouette to do storytelling work that no script can replicate.
How to use video marketing for re-engagement after a brand rebrand
October 7, 2026
A brand rebrand can alienate the audience you've already earned if you don't bring them along for the journey. Video marketing is one of the most effective tools for rebuilding that connection fast.
How video file formats affect delivery quality and compatibility
October 6, 2026
The format you export your video in shapes how it looks, loads, and plays across every platform and device. Most creators choose by habit, not by design.