Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How video agencies price commercial projects
July 16, 2026
How video agencies price commercial projects is one of the least transparent topics in the industry. Here's a clear look at the models, variables, and reasoning behind the numbers.
The evolution of digital advertising and where it stands today
July 16, 2026
The evolution of digital advertising has reshaped how brands reach audiences, allocate budgets, and measure success. From the first clickable banner to AI-powered creative, here's the full arc.
AI powered video marketing: what's actually changing
July 16, 2026
AI powered video marketing is no longer a future-state concept. Brands of every size are using it right now to create faster, target smarter, and measure more precisely than ever before.
How brands use data to personalise video at scale
July 16, 2026
How brands use data to personalise video is no longer a niche experiment. It is rapidly becoming the standard for any company that wants its content to feel relevant rather than random.
Video advertising vs display advertising: which one wins
July 15, 2026
Video advertising vs display advertising is a question more brands are asking as budgets tighten and attention spans shift. Here's what the two formats actually deliver, and how to choose between them.
The ROI of branded video: what the numbers actually show
July 15, 2026
The ROI of branded video is harder to ignore than ever. From conversion rates to brand recall, the case for investing in quality video content keeps getting stronger.