Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The economics of Australia's creative industry
July 18, 2026
The economics of Australia's creative industry tell a story that goes well beyond art for art's sake. From film and advertising to design and digital media, the sector is a genuine economic engine worth understanding.
Tax tips for Australian creative businesses
July 18, 2026
Tax tips for Australian creative businesses can save studios and freelancers thousands each year. Here's a practical guide to deductions, GST, and structures worth knowing.
Intellectual property for filmmakers: what you need to know
July 18, 2026
Intellectual property for filmmakers is one of the most overlooked areas of running a production business. Understanding what you own, what you don't, and how to protect it can save your studio from costly disputes.
Building recurring revenue as a creative business
July 18, 2026
Building recurring revenue as a creative business is the difference between chasing invoices and running a stable studio. Here's how to structure your services for predictable, compounding income.
How production studios use AI to work smarter
July 17, 2026
How production studios use AI is reshaping every stage of filmmaking, from scripting and scheduling to post-production and client delivery. Here's where the real gains are happening.
Best CRMs for creative agencies: a practical guide
July 17, 2026
The best CRMs for creative agencies balance client relationship management with the messy realities of project-based work. Here's what separates the tools worth paying for from the ones that just add overhead.