Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use metaphor in video marketing to make ideas stick
September 2, 2026
Metaphor is the shortcut the brain loves most. In video marketing, it can compress a complex idea into a single image and make that image unforgettable.
The art of the sequel: why some follow-ups surpass the original
September 1, 2026
Not every sequel is a cash grab. A rare few films return to familiar characters and worlds with something genuinely new to say, and end up surpassing the originals that made them possible.
How dynamic video ads adapt in real time to viewer context
September 1, 2026
Dynamic video ads go far beyond swapping a name in a headline. They assemble tailored creative in real time from viewer data, and the results are measurably different from static campaigns.
How to use video for customer win-back campaigns
September 1, 2026
Lapsed customers already know your brand, which makes them far cheaper to re-engage than new leads. Video gives win-back campaigns the emotional weight that a discount code or a plain email simply can't match.
How to write a creative agency's payment terms
September 1, 2026
Vague payment terms are one of the leading causes of cash flow problems in creative agencies. Here's how to write terms that set expectations clearly and hold up when things go wrong.
How to use curiosity gaps in video marketing
September 1, 2026
A curiosity gap is the space between what a viewer knows and what they want to know. In video marketing, that gap is the most powerful hook you have.