Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's client feedback policy
October 5, 2026
Most creative agencies treat client feedback as something to manage on the fly. A written feedback policy sets the rules in advance, cutting revision loops and protecting both the work and the relationship.
How to use video for membership and subscription programme launches
October 5, 2026
Membership and subscription programme launches live or die on how quickly a visitor understands the value. Video closes that gap in ways a sales page alone never can.
How to write a creative agency's cash flow forecast
October 5, 2026
Most creative agencies find out they have a cash problem the month it hits. A cash flow forecast moves that awareness forward by weeks, giving you time to act before the gap opens.
The art of the pitch bible: how TV shows get greenlit
October 5, 2026
Before a single scene is shot or a casting call is placed, a TV series lives or dies in a document called the pitch bible. Here's how creators build the one that actually gets a greenlight.
How looping video backgrounds affect page load and bounce rate
October 4, 2026
Looping video backgrounds look impressive at first glance, but they carry measurable costs in page load time and visitor drop-off. Here's what brands and studios need to weigh before committing to the format.
How to use video marketing for employee-generated content
October 4, 2026
Employee-generated content is one of the most under-used formats in video marketing. When your own team appears on camera authentically, audiences trust the brand in ways a polished studio production rarely achieves on its own.