Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency services agreement
August 22, 2026
A creative agency services agreement is the legal backbone of every client engagement. Get it right and you prevent disputes before they start. Get it wrong and a single project can cost you far more than its fee.
How to use reciprocity in video marketing to drive action
August 22, 2026
Reciprocity is the psychological force that makes people want to give back after they've received something of value. Used inside video marketing, it's one of the most reliable ways to move an audience from passive viewer to paying customer.
The art of the plot twist: how misdirection works in film
August 22, 2026
A great plot twist doesn't just shock an audience. It reframes everything they thought they understood. Here's how filmmakers engineer misdirection from the very first scene.
How social media algorithms punish inconsistent posting
August 22, 2026
Posting sporadically on social media doesn't just mean fewer eyes on your content. Algorithms treat inconsistency as a signal of low quality and suppress your reach accordingly.
How to use video for training and development in your business
August 21, 2026
Most businesses spend thousands on staff training that gets forgotten within a week. Training and development video changes that by making knowledge repeatable, searchable, and genuinely watchable.
How to write a creative agency's annual budget
August 21, 2026
A creative agency annual budget is one of the most overlooked tools for running a sustainable studio. Here's how to build one that actually guides decisions rather than gathering dust.