Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How AI is changing video scene detection and shot logging
November 11, 2026
AI-powered scene detection and shot logging are compressing days of manual review into automated workflows that rival human accuracy. Here's what production teams need to know about the shift.
How to use video marketing for local franchise territories
November 11, 2026
Franchise video marketing usually flows top-down from head office, leaving individual territories with content that feels generic and converts poorly. Here's how to fix that at the local level.
How to write a creative agency's client intake form
November 11, 2026
Most creative agencies start new client conversations with an email thread that meanders for days. A well-designed client intake form replaces that drift with structured information gathered before anyone's time is spent.
The art of the film trailer: how 90 seconds sells a story
November 10, 2026
A film trailer has roughly 90 seconds to make a stranger care about something that doesn't exist yet. The craft behind those 90 seconds is far more deliberate than most audiences realise.
How to use video for strategic partnership development
November 10, 2026
Most businesses pitch potential partners with slide decks and email introductions that feel indistinguishable from every other approach. Video gives strategic partnership development a human voice and a shareable format that static documents can't match.
How to write a creative agency's client partnership agreement
November 10, 2026
Most creative agencies have a services agreement. Far fewer have a document built for the moment a client relationship grows into something that starts to look like a true partnership. Here's how to write one that holds.