Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's client reactivation strategy
November 1, 2026
Lapsed clients are one of the most overlooked revenue sources in any creative agency. A client reactivation strategy turns that dormant list into a pipeline you actually work.
How generative AI is changing video storyboarding
November 1, 2026
Generative AI is changing the storyboarding stage faster than almost any other part of pre-production. For video studios and solo creators alike, the shift is practical, not theoretical.
How to use video for supplier diversity reporting
October 31, 2026
Supplier diversity reports are among the most overlooked communication moments in corporate governance. Video turns static data into a story that boards, procurement teams, and community stakeholders can actually feel.
The art of the bottle episode: how constraint becomes creativity
October 31, 2026
Bottle episodes trap characters in a single space and dare audiences to stay. When they work, they're often the most memorable instalment of a season. Here's what makes the format tick.
How to use video marketing for co-branded content campaigns
October 31, 2026
Co-branded video content campaigns let two brands split production costs while multiplying their combined reach. Getting the structure right from the start is what separates a genuine commercial win from a muddled message.
How AI-generated B-roll is changing video production budgets
October 31, 2026
AI-generated B-roll footage is moving from experimental novelty into everyday production practice, and the budget implications are significant. Here's what studios and brands need to know before committing to the format.