Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use social identity theory in video marketing
August 29, 2026
People don't just buy products. They buy membership in a group they want to belong to. Social identity theory explains why, and video is the format best placed to use it.
The art of the slow burn: how patience pays off in film
August 28, 2026
Slow burn films don't rely on spectacle to hold an audience. They build tension through restraint, precision, and the deliberate withholding of release. Here's how filmmakers make patience feel like pleasure.
How vertical video is rewriting production standards
August 28, 2026
Vertical video was once the mark of someone who didn't know any better. Now it's a deliberate production choice with its own grammar, economics, and audience expectations.
How to use video for community building and brand advocacy
August 28, 2026
Most businesses use video to attract new customers, but the strongest brands use it to build communities that do the marketing for them. Here's how to use video deliberately to grow advocacy from the inside out.
How to write a creative agency's change order
August 28, 2026
Scope shifts are inevitable in client work. A well-written change order keeps your creative agency protected, paid fairly, and free from disputes when the brief evolves.
How to use cognitive dissonance in video marketing
August 27, 2026
Cognitive dissonance sits at the heart of almost every purchase decision a viewer makes. Video marketers who understand the tension it creates can use it to shift beliefs, prompt action, and build lasting loyalty.