Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for internal town hall meetings
October 11, 2026
Internal town hall meetings are one of the highest-stakes communication moments a business faces. Video gives leaders a more consistent, credible way to deliver the message to everyone at once.
How to write a creative agency's client re-pricing letter
October 11, 2026
Raising rates with existing clients is one of the most avoided conversations in agency life. A well-crafted re-pricing letter removes the awkwardness and gives the relationship a clear path forward.
How to use video marketing for product bundle campaigns
October 11, 2026
Product bundle campaigns are one of the most commercially effective formats in retail marketing, yet most brands film them the same way they'd film a single product. Here's how video changes the equation.
The art of the franchise bible: how shared universes stay coherent
October 11, 2026
A franchise bible is the hidden architecture behind every shared universe that actually holds together. Here's what goes inside one, and why the document matters more than any single script.
How server-side ad insertion is changing streaming monetisation
October 10, 2026
Server-side ad insertion is quietly replacing the old client-side model, stitching ads directly into the video stream before it reaches the viewer. For brands and streaming platforms alike, the implications are significant.
How to use video for client milestone celebrations
October 10, 2026
Most businesses acknowledge client milestones with an email or a gift card. A short, well-crafted video turns the same moment into a loyalty asset that clients share long after the occasion has passed.