Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for product gifting campaigns
September 27, 2026
Product gifting campaigns are one of the most commercially overlooked opportunities in video marketing. Here's how brands can plan and execute them to drive genuine awareness and conversion.
The art of the animatic: how storyboards come to life
September 27, 2026
Animatics turn static storyboard panels into a moving blueprint that lets filmmakers hear, time, and test a scene before any camera rolls. Here's how the process actually works.
How to write a creative agency's cancellation policy
September 27, 2026
Most creative agencies have no cancellation policy until a client pulls out mid-project. A well-written cancellation policy protects your studio before the conversation turns difficult.
How to use video for awards and recognition submissions
September 27, 2026
Most awards and industry recognition submissions rely on written documents that judges read once and file away. A short, well-crafted video can change that entirely by giving your entry a voice, a face, and a story that sticks.
The art of the aerial shot: how drones changed film grammar
September 27, 2026
Aerial shots once demanded helicopters and film budgets only studios could afford. Drones changed all that, and in doing so, they rewrote some of the oldest rules of film grammar.
How A/B testing video thumbnails improves watch rates
September 26, 2026
Most creators pick a thumbnail by gut feel and move on. A/B testing changes that into a repeatable system that directly lifts watch rates and content reach.