Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the anthology film: why disconnected stories connect
October 19, 2026
Anthology films bundle separate stories into a single work, asking audiences to find meaning across the gaps. The format is harder to pull off than it looks, and when it works, it reveals something no single narrative can.
How to use video marketing for customer re-education campaigns
October 19, 2026
When a product evolves, most customers don't evolve with it. Video marketing is one of the few formats capable of correcting entrenched habits and outdated assumptions without making your audience feel talked down to.
How branded content overlays are reshaping video sponsorship
October 19, 2026
Branded content overlays are quietly replacing the mid-roll ad as the dominant sponsorship format in online video. Here's how publishers, creators, and brands are using them differently in 2026.
How to use video for media kit and press release campaigns
October 19, 2026
Most press releases get skimmed and discarded within seconds. A video media kit gives journalists, editors, and partners a richer, faster way to grasp your story and use it.
How motion graphics explain complex ideas in video
October 18, 2026
Motion graphics give abstract ideas a visible shape. When live footage can't show the concept, animation steps in and does the explaining that words alone rarely manage.
The art of the chase scene: how pursuit shapes cinema
October 18, 2026
Chase scenes are among cinema's most enduring devices, but the best ones are never just about speed. They reveal character, compress stakes, and control exactly how much an audience is allowed to breathe.