Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's conflict of interest policy
September 29, 2026
Most creative agencies take on competing clients without a written policy to govern it. A conflict of interest policy closes that gap before it becomes a dispute that costs you work.
The art of the video essay: how long-form critique became a genre
September 29, 2026
The video essay has transformed film criticism from a text-based pursuit into a cinematic art form in its own right. Here's what makes the format work, and why it keeps growing.
How to use video for investor pitch rehearsals
September 29, 2026
Most founders rehearse investor pitches in front of colleagues who are too polite to be useful. Recording those rehearsals on video changes everything, revealing the gaps in delivery, pacing, and body language that sink funding rounds.
How to write a creative agency's client welcome pack
September 29, 2026
Most creative agencies skip the welcome pack entirely and dive straight into work. That gap costs them clarity, trust, and often hours of preventable back-and-forth later.
How to use video marketing for subscription box campaigns
September 28, 2026
Subscription box brands live and die by churn, making video marketing one of their most powerful tools for both acquiring subscribers and keeping them. Here's how to build campaigns that work across the full subscription lifecycle.
The art of the intercut: how parallel editing builds suspense
September 28, 2026
Parallel editing cuts between two or more simultaneous storylines to create suspense no single scene can manufacture alone. Here's how filmmakers use the intercut to control what audiences fear.