Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How scroll-triggered video is reshaping on-page engagement
October 30, 2026
Scroll-triggered video only activates when a viewer reaches it, turning passive page visits into deliberate viewing moments. Here's how the format works and why it's changing on-page strategy for brands and studios.
The art of the pre-lap: how sound bridges time in film
October 30, 2026
The pre-lap is the moment a film's audio shifts to the next scene before the picture does, pulling audiences forward in time without them noticing. It's one of cinema's most elegant and least discussed editorial tools.
How to use video marketing for career transition stories
October 29, 2026
Career transition stories carry the kind of emotional weight that most branded content never achieves. Here's how to use video marketing to capture them in ways that build trust, drive conversions, and outlast the campaign.
How to use video for request for proposal responses
October 29, 2026
Most RFP responses arrive as identical-looking documents competing for the same tired attention. A well-made video component can separate your submission before the evaluator reads a single line.
How video heatmaps reveal where viewers stop watching
October 29, 2026
Video heatmaps turn raw retention curves into a second-by-second map of viewer attention. Here's what those patterns actually reveal, and how to act on them before your next shoot.
How to use video marketing for professional services firms
October 29, 2026
Professional services firms sell expertise that's invisible until after the engagement ends. Video marketing is the format best suited to making that expertise tangible before a client ever signs.