Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for board diversity and inclusion reporting
October 22, 2026
Diversity and inclusion reports are among the most scrutinised documents a board produces, yet most still arrive as dense PDFs nobody reads twice. Video gives organisations a direct, credible channel to communicate progress that written documents can't match.
The art of the lookbook film: how fashion brands use short film
October 22, 2026
Lookbook films sit at the intersection of fashion photography and cinematic storytelling, and the brands doing them well have quietly turned a catalogue format into a compelling art form. Here's what separates the ones that work from the ones that don't.
How playlist sequencing shapes binge-watching behaviour
October 21, 2026
The order you place videos in a playlist controls more than navigation. It shapes attention, emotional momentum, and whether a viewer returns tomorrow or never comes back.
How to write a creative agency's client boundary policy
October 21, 2026
Most creative agencies set informal expectations that collapse under pressure. A written client boundary policy formalises the rules around communication, availability, and conduct before a project starts.
How to use video marketing for franchise recruitment campaigns
October 21, 2026
Franchise recruitment is one of the most relationship-driven sales processes a brand runs, and most organisations treat the video component as an afterthought. Here's how to build a campaign that does the heavy lifting.
How to use video for customer complaint resolution
October 21, 2026
Most businesses handle customer complaints with templated emails that arrive too late and say too little. Video gives complaint resolution a human face, and that changes everything about how the response lands.