Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How chaptering affects video SEO and search visibility
October 27, 2026
Video chaptering does more than help viewers skip ahead. When structured correctly, it turns a single long-form video into multiple indexable moments that search engines can surface on their own.
How to use video marketing for thought leadership in niche industries
October 27, 2026
Thought leadership video in niche industries demands a different approach to production, distribution, and tone. Here's how brands with specialist knowledge can use video to become the most trusted voice in their field.
The art of the walk-and-talk: how movement drives screen dialogue
October 26, 2026
The walk-and-talk turns a conversation into a journey, using physical movement to add urgency, reveal character, and keep an audience leaning forward. It's harder to execute than it looks.
How to write a creative agency's client termination letter
October 26, 2026
Most creative agencies end client relationships with an awkward phone call and a vague email. A well-written client termination letter formalises the exit, protects your studio legally, and leaves the door open for a future referral.
How to use video for board diversity and inclusion reporting
October 22, 2026
Diversity and inclusion reports are among the most scrutinised documents a board produces, yet most still arrive as dense PDFs nobody reads twice. Video gives organisations a direct, credible channel to communicate progress that written documents can't match.
The art of the lookbook film: how fashion brands use short film
October 22, 2026
Lookbook films sit at the intersection of fashion photography and cinematic storytelling, and the brands doing them well have quietly turned a catalogue format into a compelling art form. Here's what separates the ones that work from the ones that don't.