Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to repurpose long-form video content for multiple channels
August 15, 2026
A single long-form video shoot can fuel weeks of content across social, email, paid ads, and your website. Here's how to repurpose it without losing quality or consistency.
How to handle scope creep in video production projects
August 15, 2026
Scope creep doesn't announce itself. It arrives in small requests, quick tweaks, and "one more thing" emails that quietly reshape a project you already quoted. Here's how to handle it before it costs you.
How to write a video marketing brief that gets results
August 14, 2026
A video marketing brief is the document that turns a vague idea into a deliverable campaign. Without one, even talented production teams end up solving the wrong problem.
How film festivals still shape careers in the streaming age
August 14, 2026
Film festivals haven't been made obsolete by streaming. For emerging filmmakers, they remain one of the few places where a single screening can change the trajectory of a career.
How metadata shapes what streaming platforms discover about your content
August 14, 2026
Behind every video that surfaces on a streaming platform is a layer of metadata telling the system what it is, who it suits, and when to show it. Here's why getting that layer right matters more than most creators realise.
How sound design shapes the viewer experience in film
August 14, 2026
Sound design is one of the least visible crafts in filmmaking, yet it controls more of the audience's emotional response than most people realise. Here's how it actually works.