Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for client milestone celebrations
October 10, 2026
Most businesses acknowledge client milestones with an email or a gift card. A short, well-crafted video turns the same moment into a loyalty asset that clients share long after the occasion has passed.
How chapter-based video series build deeper audience habits
October 10, 2026
Single videos attract viewers. Chapter-based video series build habits. Here's how serialised content structures change the way audiences engage with brands and creators over time.
How to use video marketing for customer onboarding in e-commerce
October 10, 2026
Most e-commerce brands stop communicating the moment a customer checks out. Video onboarding fills that gap, turning the post-purchase window into one of the highest-converting moments in the entire customer journey.
The art of the reaction video: why watching others watch matters
October 10, 2026
Reaction videos have turned watching other people watch things into one of the most-viewed formats on the internet. The reasons go deeper than curiosity.
How to write a creative agency's staff development plan
October 9, 2026
Most creative agencies invest in client work and ignore the people doing it. A staff development plan is the document that changes that, and it pays back in retention, quality, and capacity.
How to use video for new employee induction programmes
October 9, 2026
New employee induction video cuts the confusion that traditional orientation packs leave behind. Here's how to build a programme that gets people confident and productive from day one.