Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the read-through: how test screenings shape a film
September 16, 2026
Test screenings sit between a film's raw cut and its public release, quietly reshaping endings, trimming characters, and redirecting stories. Here's how the process actually works, and why its influence runs deeper than most audiences realise.
How video aspect ratios affect storytelling choices
September 15, 2026
Aspect ratios are one of the most overlooked storytelling decisions in video production. The shape of the frame controls attention, emotion, and meaning before a single word is spoken.
How to use video for supplier and vendor communications
September 15, 2026
Supplier and vendor communications are where most businesses still rely on email chains and PDF briefs. Video offers a faster, clearer alternative that reduces back-and-forth and builds stronger working relationships.
How video compression affects perceived quality online
September 15, 2026
Video compression is one of the least-discussed decisions in the production pipeline, yet it shapes how every viewer experiences your work. Here's what actually happens to quality when a file hits the web.
How to use video marketing for niche B2C audiences
September 15, 2026
Mass-market video marketing tactics rarely work for niche B2C brands. When your audience is smaller and more specific, the way you reach them has to be too.
The art of the deleted scene: why cut footage matters
September 15, 2026
Deleted scenes expose the real work of filmmaking: the ideas tried, the characters abandoned, and the instincts that ultimately shaped a final cut. Here's why the footage that doesn't make it in matters just as much as what does.