Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for exit interviews and offboarding feedback
October 14, 2026
Exit interviews are one of the most under-used feedback channels a business has. Video gives departing employees a structured, comfortable way to share honest insights that written surveys rarely surface.
The art of the negative space: what films leave unsaid
October 14, 2026
Negative space in film isn't absence. It's a precise creative choice to withhold information, dialogue, or explanation so that audiences feel the weight of what's missing. Here's how the best filmmakers use restraint as a storytelling tool.
How to use video marketing for limited-time licensing campaigns
October 14, 2026
Limited-time licensing campaigns are one of the most commercially potent formats a brand can run, yet most treat video as an afterthought. Here's how to build creative that converts before the window closes.
How first-party data is reshaping video targeting
October 14, 2026
Third-party cookies are gone, and video targeting built on them is following. First-party data is the replacement, and it changes how brands plan, personalise, and measure every video campaign.
How to set your creative agency's revision limit
October 14, 2026
Most creative agencies have no revision limit, or one so vaguely worded it's never enforced. Here's how to set one that actually holds, before the next project starts.
How to use video for franchise disclosure documents
October 13, 2026
Franchise disclosure documents are among the most consequential reading a prospective franchisee will ever do, yet most stop halfway through. Video gives franchisors a direct way to explain what matters most before a signature is on the table.