Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the pivot table: how data shapes film budgets
November 9, 2026
Every creative decision on a film set is also a financial one. How studios and independent filmmakers allocate budgets shapes not just what gets made, but how it gets made and who gets to make it.
How AI is changing video thumbnail generation at scale
November 9, 2026
AI video thumbnail generation is moving from manual frame-picking into automated systems that test, rank, and deploy thumbnails at scale. Here's what that shift means for studios and content teams.
How to use video for customer objection handling
November 9, 2026
Customer objections rarely get raised to a salesperson's face. Most buyers talk themselves out of a purchase long before making contact. Video gives businesses a way to answer those doubts at scale, before they stall the sale.
How AI is changing video metadata tagging at scale
November 9, 2026
AI video metadata tagging is turning a manual, error-prone process into something far more scalable. For studios and content teams managing large video libraries, the implications are significant.
How to use video marketing for professional development communities
November 8, 2026
Professional development communities are built on trust and credibility, two things video delivers faster than any other format. Here's how to use video marketing to attract members, deepen engagement, and position your community as the place serious professionals go to grow.
The art of the costume test: how wardrobe gets approved on set
November 8, 2026
Before a single scene is shot, every costume must survive a formal approval process that few audiences ever hear about. The costume test is where wardrobe choices get challenged, refined, and locked for good.