Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's client escalation policy
November 4, 2026
Most creative agencies handle escalating client disputes on instinct, and that instinct is often wrong. A written escalation policy sets the process before things get heated.
How to use video for succession planning communications
November 3, 2026
Succession planning is one of the most emotionally loaded communication challenges a business faces. Video gives leaders a precise, human channel to manage the transition without the ambiguity that written memos always carry.
How to write a creative agency's client offboarding invoice
November 3, 2026
Most creative agencies send a final invoice as an afterthought when a client relationship ends. A well-structured offboarding invoice protects your studio's revenue and closes the engagement without awkwardness.
The art of the cold open: how TV pilots earn their first audience
November 3, 2026
A TV pilot's cold open is the most high-stakes 90 seconds in episodic storytelling. Here's how the best showrunners engineer those first scenes to turn strangers into committed viewers.
How shoppable video is changing the path to purchase
November 3, 2026
Shoppable video embeds the purchase decision directly inside the viewing experience, removing the steps between seeing a product and buying it. Here's what's driving the shift and how brands are using it effectively.
How to use video marketing for speaking engagement pitches
November 3, 2026
Most speakers submit a bio and a headshot and hope for the best. Video marketing gives you a way to demonstrate presence, credibility, and relevance before an event organiser ever picks up the phone.