Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use scarcity and urgency in video marketing
August 18, 2026
Scarcity and urgency are among the oldest conversion levers in marketing. Used well inside video, they can dramatically shorten the path from interest to action.
The art of the rewatch: why great films reward a second viewing
August 18, 2026
Great films don't just hold up on a second viewing. They deepen. Here's what filmmakers embed in their work that turns a rewatch into something genuinely new.
How generative AI is reshaping content localisation
August 17, 2026
Generative AI is changing content localisation from a costly, slow process into something far more scalable. Here's what that shift actually means for creative studios and global brands.
How to use video for event coverage that lasts beyond the day
August 17, 2026
Most event video ends up as a single recap reel that nobody watches twice. Here's how to plan coverage that turns one day of filming into weeks of usable content.
How to write a creative agency pitch deck that wins work
August 17, 2026
Most creative agency pitch decks look impressive and say very little. Here's how to build one that communicates genuine strategic thinking and gives prospective clients a clear reason to choose you.
How to use nostalgia marketing to connect with modern audiences
August 16, 2026
Nostalgia marketing borrows from the past to do real commercial work in the present. Here's how brands use emotional memory deliberately, and where the approach tends to go wrong.