Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for corporate social responsibility campaigns
September 7, 2026
Corporate social responsibility video is one of the most powerful formats a brand can use to build public trust, but most CSR content lands flat. Here's how to produce campaigns that feel real and move people to act.
The art of the montage: how compression creates emotional impact
September 7, 2026
The montage is cinema's sharpest tool for collapsing time and building feeling. Here's how filmmakers engineer sequences that do in 90 seconds what dialogue couldn't do in ten minutes.
How to use social proof beyond testimonials in video marketing
September 7, 2026
Most brands stop at testimonials when it comes to social proof in video marketing. The strongest campaigns use a much wider toolkit, and the results are measurably different.
How screen time tracking tools are changing viewer self-awareness
September 6, 2026
Screen time tracking tools have turned viewers into reluctant analysts of their own habits. Here's what that self-awareness is doing to content consumption, and why creators should pay attention.
How to write a creative agency's project kickoff meeting agenda
September 6, 2026
Most creative projects go sideways in the first week, not because of skill gaps, but because nobody aligned on the details at the start. A project kickoff meeting agenda fixes that before a single frame is shot.
How to use video for employer branding beyond recruitment
September 6, 2026
Employer branding video isn't just for hiring campaigns. The strongest businesses use it to communicate culture, reinforce values, and keep their teams engaged long after the onboarding is done.