Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How AI is changing commercial video production
July 9, 2026
AI is reshaping commercial video production at every stage, from scriptwriting to colour grading. Here's what that shift actually means for businesses investing in video today.
The streaming technology behind live dealer games
July 9, 2026
Live dealer games depend on a remarkable stack of streaming technology to deliver real-time video at broadcast quality. Here's what's actually happening behind the camera.
How live casino platforms use video to improve player engagement
July 9, 2026
Live casino platforms have turned video production into a core engagement tool, using studio lighting, multi-camera setups, and real-time interaction to replicate the feel of a physical casino floor.
Why gaming companies spend millions on cinematic trailers
July 9, 2026
Gaming companies routinely spend millions on cinematic trailers that show nothing of actual gameplay. The reasons behind that investment reveal a masterclass in audience psychology and brand building.
Video marketing strategies used by online entertainment brands
July 8, 2026
Online entertainment brands have refined video marketing into a precise science. From trailer-style ads to behind-the-scenes content, here are the strategies that actually work.
How cryptocurrency brands use explainer videos to build trust
July 8, 2026
Cryptocurrency brands face a unique challenge: convincing a sceptical public to trust something invisible, volatile, and technically complex. Explainer videos have become their most powerful tool for doing exactly that.