Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's staff development plan
October 9, 2026
Most creative agencies invest in client work and ignore the people doing it. A staff development plan is the document that changes that, and it pays back in retention, quality, and capacity.
How to use video for new employee induction programmes
October 9, 2026
New employee induction video cuts the confusion that traditional orientation packs leave behind. Here's how to build a programme that gets people confident and productive from day one.
The art of the colour script: how films plan emotion before filming
October 9, 2026
A colour script translates a film's entire emotional arc into a sequence of painted frames before a single camera rolls. It's one of the most powerful pre-production tools most audiences never hear about.
How variable bitrate encoding shapes video quality at scale
October 9, 2026
Variable bitrate encoding determines how efficiently your video uses its data budget across every second of footage. For studios and brands publishing video at scale, choosing between VBR and CBR is one of the most consequential decisions in post-production.
How to track utilisation rates at your creative agency
October 9, 2026
Utilisation rate is the metric most creative agencies ignore until their margins collapse. Here's how to measure it properly and use it to run a tighter, more profitable studio.
How to use video marketing for award and accolade announcements
October 8, 2026
Most brands announce an award with a text post and a trophy emoji. Video marketing turns the same moment into a credibility asset that earns trust long after the ceremony ends.