Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
Client onboarding for creative agencies: a practical guide
July 20, 2026
A strong client onboarding process is one of the most reliable ways a creative agency can reduce project friction and set expectations from day one. Here's how to build one that actually works.
How to create a video content calendar that actually gets used
July 20, 2026
A video content calendar is the difference between a reactive scramble and a steady publishing rhythm. Here's how to build one your team will actually use.
The rise of podcast video: why audio-first shows are going visual
July 20, 2026
Podcast video is reshaping the audio-first world. Creators who once only needed a microphone are now investing in studio lighting, multi-camera rigs, and cinematic post-production to stay competitive.
The future of virtual influencers and what it means for brands
July 20, 2026
Virtual influencers are no longer a novelty. As AI-generated personas attract millions of followers, brands face real decisions about authenticity, control, and what audiences actually want.
How to use video for internal communications that actually work
July 19, 2026
Internal communications video is one of the most underused tools in a business's arsenal. Here's how to use it to engage teams, reduce noise, and actually get your message across.
Scaling a creative agency without losing quality
July 19, 2026
Scaling a creative agency is harder than it looks from the outside. Growth brings new clients and revenue, but it also puts the quality and culture that made you successful under real pressure.