Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's rate card
September 17, 2026
A rate card is the document that stops you reinventing your pricing every time a new inquiry lands. Here's how to build one that reflects real costs, holds up in client conversations, and grows with your agency.
The art of the concept trailer: selling a film before it exists
September 17, 2026
Concept trailers pitch a film before it exists, using borrowed footage, mood reels, and original short sequences to convince studios and investors that the idea is worth backing.
How to use video for customer feedback and insights campaigns
September 16, 2026
Most businesses collect customer feedback through forms and star ratings that tell them almost nothing useful. Video gives you the tone, the hesitation, and the real story behind what customers actually think.
How to write a creative agency's crisis communication plan
September 16, 2026
Most creative agencies have no plan for when something goes seriously wrong. A crisis communication plan closes that gap before a bad situation gets worse.
How to use narrative tension in video marketing
September 16, 2026
Narrative tension is what keeps a viewer's finger off the skip button. Most video marketing ignores it entirely, relying on polish instead of story mechanics to hold attention.
The art of the read-through: how test screenings shape a film
September 16, 2026
Test screenings sit between a film's raw cut and its public release, quietly reshaping endings, trimming characters, and redirecting stories. Here's how the process actually works, and why its influence runs deeper than most audiences realise.