Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for professional services firms
October 29, 2026
Professional services firms sell expertise that's invisible until after the engagement ends. Video marketing is the format best suited to making that expertise tangible before a client ever signs.
How to write a creative agency's project warranty clause
October 29, 2026
Most creative agencies deliver work and assume their obligations end at sign-off. A project warranty clause makes that assumption enforceable, and protects you when a client returns months later with a list of demands.
The art of the two-hander: how films built for two carry the most weight
October 28, 2026
Two-hander films reduce cinema to its purest test: two characters locked in a shared space with nowhere to hide. When the format works, it produces some of the most emotionally precise filmmaking ever made.
How to use video for charity and fundraising campaigns
October 28, 2026
Most charity and fundraising campaigns lead with statistics. Video campaigns that actually convert lead with a single human story. Here's how to build one that moves people to act.
How to write a creative agency's subcontractor non-compete clause
October 28, 2026
When a creative agency brings in freelancers, the risk of a client going direct is real. A well-drafted subcontractor non-compete clause closes that gap before it becomes a problem.
How to use video marketing for membership community launches
October 28, 2026
Launching a membership community is fundamentally different from launching a product. Video marketing is the format best suited to building the sense of belonging people need to feel before they commit.