Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How interactive polls and quizzes are reshaping video engagement
September 13, 2026
Interactive polls and quizzes embedded in video are doing something traditional content can't: turning passive viewing into a two-way conversation. Here's what that shift means for engagement and strategy.
The art of the pitch meeting: how filmmakers sell a story
September 12, 2026
The film pitch meeting is where a story either gets made or disappears forever. Here's what separates the filmmakers who walk out with a green light from those who don't.
How to use video for annual general meeting communications
September 12, 2026
Annual general meetings are one of the highest-stakes communication moments a company faces each year. Video gives boards and executives a more direct, credible way to reach shareholders and stakeholders before, during, and after the meeting.
How to write a creative agency's white-label agreement
September 12, 2026
White-label agreements are one of the least discussed documents in agency life, yet they govern some of the highest-risk work a studio can take on. Here's how to write one that actually protects you.
The art of the location scout: how place shapes a film
September 12, 2026
Location scouting is one of the least visible crafts in filmmaking, yet the places a film chooses shape tone, character, and story in ways no set can fully replicate.
How to use repetition in video marketing to build brand memory
September 12, 2026
Repetition in video marketing isn't laziness or a budget shortcut. Used with precision, it's the mechanism that turns a single impression into genuine brand memory.