Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use curiosity gaps in video marketing
September 1, 2026
A curiosity gap is the space between what a viewer knows and what they want to know. In video marketing, that gap is the most powerful hook you have.
The art of the director's cut: what changes and why it matters
August 31, 2026
A director's cut isn't just a longer film. It's a window into the original creative vision, and the compromises that shaped the version audiences first saw. Here's what actually changes.
How livestream commerce is turning viewers into buyers
August 31, 2026
Livestream commerce merges live video with in-stream purchasing, and it's converting audiences at rates that traditional video ads rarely match. Here's what brands need to understand about how it works.
How to use video for product launch campaigns
August 31, 2026
A product launch is one of the highest-stakes moments a brand faces. Video, used deliberately across every phase, can be the difference between a launch that lands and one that disappears.
How to write a creative agency's client exit process
August 31, 2026
Most creative agencies obsess over winning clients but have no plan for ending relationships professionally. A structured client exit process protects your reputation and often leads to referrals.
How to use the peak-end rule in video marketing
August 31, 2026
Viewers don't remember your entire video. They remember the most intense moment and how it ended. The peak-end rule explains why, and how to use it deliberately.