Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for membership community launches
October 28, 2026
Launching a membership community is fundamentally different from launching a product. Video marketing is the format best suited to building the sense of belonging people need to feel before they commit.
The art of the mid-credits scene: how studios hide the best moments
October 28, 2026
Mid-credits scenes have quietly evolved from throwaway gags into some of the most strategically loaded moments in modern cinema. Here's how studios engineer them, and why audiences now refuse to leave their seats.
How dark social is hiding your video's true reach
October 27, 2026
Your video analytics are lying to you, at least partially. Dark social accounts for a huge portion of video sharing that never registers in your dashboards, and most brands have no plan for it.
How to use video for sponsorship proposals that get funded
October 27, 2026
Sponsorship proposals sent as PDFs rarely make it past the first scroll. A short, well-made video can do what no document can: put a human face on your pitch and make a sponsor feel the opportunity before they've decided anything.
How chaptering affects video SEO and search visibility
October 27, 2026
Video chaptering does more than help viewers skip ahead. When structured correctly, it turns a single long-form video into multiple indexable moments that search engines can surface on their own.
How to use video marketing for thought leadership in niche industries
October 27, 2026
Thought leadership video in niche industries demands a different approach to production, distribution, and tone. Here's how brands with specialist knowledge can use video to become the most trusted voice in their field.