Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's change order
August 28, 2026
Scope shifts are inevitable in client work. A well-written change order keeps your creative agency protected, paid fairly, and free from disputes when the brief evolves.
How to use cognitive dissonance in video marketing
August 27, 2026
Cognitive dissonance sits at the heart of almost every purchase decision a viewer makes. Video marketers who understand the tension it creates can use it to shift beliefs, prompt action, and build lasting loyalty.
The art of the flashback: how memory shapes film narrative
August 27, 2026
Flashbacks are far more than a storytelling shortcut. When used with precision, they bend time in ways that reframe the entire story. Here's how great filmmakers use memory to earn the emotions they need.
How attention metrics are replacing view counts in digital video
August 27, 2026
View counts have always been an easy number to cite, but they tell you almost nothing about whether anyone actually watched. Attention metrics are changing how digital video performance gets measured, and the shift matters for every brand publishing online.
How to use video for thought leadership and executive profiling
August 27, 2026
Thought leadership video turns executives into recognisable, trusted voices in their industry. Here's how to produce executive profiling content that builds credibility and drives real business outcomes.
How to write a creative agency's subcontractor agreement
August 27, 2026
When a creative agency brings in outside talent to deliver client work, a handshake agreement isn't enough. A well-drafted subcontractor agreement protects your studio, your client, and the subcontractor from the moment work begins.