Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How film festivals still shape careers in the streaming age
August 14, 2026
Film festivals haven't been made obsolete by streaming. For emerging filmmakers, they remain one of the few places where a single screening can change the trajectory of a career.
How metadata shapes what streaming platforms discover about your content
August 14, 2026
Behind every video that surfaces on a streaming platform is a layer of metadata telling the system what it is, who it suits, and when to show it. Here's why getting that layer right matters more than most creators realise.
How sound design shapes the viewer experience in film
August 14, 2026
Sound design is one of the least visible crafts in filmmaking, yet it controls more of the audience's emotional response than most people realise. Here's how it actually works.
How algorithms decide what content gets recommended
August 14, 2026
Recommendation algorithms now control a larger share of content discovery than search or word of mouth combined. Understanding how they work is no longer optional for creators and brands.
How film scores shape the way audiences feel
August 13, 2026
A film score doesn't just accompany what's on screen. It tells the audience how to feel before they've consciously decided. Here's the craft behind that invisible influence.
The future of personalised content and what it means for creators
August 5, 2026
Personalised content has moved from a streaming novelty into the dominant logic of almost every digital platform. Here's what that shift means for creators trying to stay relevant and brands trying to be found.