Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the spec script: how unproduced screenplays open doors
September 30, 2026
A spec script is a screenplay written on speculation, with no commission and no guarantee of production. It's also the document that has launched more careers in Hollywood and beyond than any other single piece of work.
How to use video marketing for partnership announcements
September 30, 2026
A press release announcing a new partnership gets skimmed once and filed away. A well-made video makes the same news feel like an event worth paying attention to.
How to use video for professional development and skills training
September 30, 2026
Most businesses invest in professional development and then watch that investment disappear into workshops nobody remembers. Video gives skills training a format that's repeatable, searchable, and actually used.
How colour spaces affect what your video looks like online
September 30, 2026
Colour spaces are the hidden variable between a beautiful grade in your edit suite and a washed-out, clipped, or oversaturated video on a viewer's screen. Here's how to get it right.
How to use video marketing for referral and loyalty programmes
September 29, 2026
Referral and loyalty programmes are among the most cost-effective growth channels a brand has, yet most treat video as an afterthought. Here's how to make it the engine.
How to write a creative agency's conflict of interest policy
September 29, 2026
Most creative agencies take on competing clients without a written policy to govern it. A conflict of interest policy closes that gap before it becomes a dispute that costs you work.