Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's capacity plan
August 25, 2026
Overcommitting to client work is one of the fastest ways a creative agency loses quality and people. A capacity plan tells you exactly what your team can deliver before you say yes.
How to use storytelling frameworks in video marketing
August 24, 2026
A compelling video ad isn't improvised. Storytelling frameworks give marketers a proven structure to build scripts that hold attention and drive action.
(generation failed)
August 24, 2026
The art of the ensemble cast: how group dynamics drive great films
August 24, 2026
Ensemble casts are one of the most demanding structures in cinema. When the dynamics work, every character amplifies the others. When they don't, no single performance can save the film.
How interactive live streaming is redefining audience engagement
August 24, 2026
Interactive live streaming has turned passive viewers into active participants, and brands that understand the shift are building deeper audience relationships than broadcast ever allowed.
How to use video for trade show and exhibition marketing
August 24, 2026
Most businesses show up to trade shows with a pull-up banner and a brochure. Video gives your stand a reason to stop strangers in their tracks. Here's how to plan and use it effectively.