Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How social media platform switching is reshaping content reach
September 9, 2026
Audiences no longer settle on a single social platform. As platform switching accelerates, creators and brands face a moving target when it comes to reaching the right people with the right content.
How to write a creative agency's project closure report
September 9, 2026
Most creative agencies finish a project, send the final files, and move on. A project closure report is the document that closes the loop properly, and the studios that write one consistently find it pays off on the next job.
How to write a video marketing call to action that gets clicked
September 8, 2026
A video can hold attention, build emotion, and nail the message, then lose the viewer in the final five seconds because the call to action is vague. Here's how to write CTAs that actually get clicked.
The art of the reshoot: why films return to set
September 8, 2026
Reshoots carry a stigma they don't deserve. Far from being a panic response, returning to set is often one of the most deliberate creative decisions a film can make.
How to use video for board and stakeholder reporting
September 8, 2026
Board and stakeholder reporting is one of the most underserved use cases in business video. Done well, it replaces dense slide decks with clear, confident communication that decision-makers actually watch.
How to use video marketing for product relaunch campaigns
September 8, 2026
A product relaunch is one of the trickiest marketing moments a brand faces. The audience already has an opinion. Here's how video can shift that perception deliberately and drive a second chance at conversion.