Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How HDR video is changing what audiences expect from screens
September 21, 2026
HDR video has quietly moved from a spec-sheet selling point into something audiences simply expect. For creators and brands, that shift changes how content needs to be produced and delivered.
How to write a creative agency's client approval process
September 21, 2026
Endless revision loops are almost always a process problem, not a talent problem. A written client approval process sets the rules before work starts, so feedback is focused and sign-off is final.
How to use video marketing for product demonstration in retail
September 21, 2026
Product demonstration video in retail closes the gap between browsing and buying by showing exactly what a product does and why it matters. Here's how to build demos that convert at every touchpoint.
The art of the frame within a frame: how films direct your gaze
September 21, 2026
The frame within a frame is a compositional technique that embeds a second border inside the camera's field of view, directing the audience's gaze before a single line of dialogue is spoken.
How to use video for franchise onboarding and compliance training
September 20, 2026
Franchises live or die on consistency, yet most onboarding and compliance training still relies on printed manuals and one-off in-person sessions. Video solves both problems at scale.
How to use video marketing for product comparison campaigns
September 20, 2026
Product comparison video campaigns put your offer directly beside the competition, and most brands get the format badly wrong. Here's how to build one that moves buyers without burning credibility.