Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the title sequence: how opening credits tell a story
August 16, 2026
Title sequences are one of the most deliberate pieces of design in all of filmmaking. The best ones don't just introduce a film, they become inseparable from it.
How voice search is changing the way content gets found
August 16, 2026
Voice search has quietly shifted from a novelty feature into a primary discovery channel for millions of users. Here's what that means for how brands create and structure their content.
How to use video for lead generation on your website
August 16, 2026
Most businesses put video on their website to look credible. Fewer use it deliberately to generate leads. Here's how to close that gap with formats and placement that convert.
How to write a creative agency retainer agreement
August 16, 2026
Retainer agreements give creative agencies predictable income and clients ongoing access to dedicated talent. Here's how to structure one that holds up when things get complicated.
How to use cause marketing to build genuine brand loyalty
August 15, 2026
Cause marketing goes beyond charitable donations and logo badges. When done with genuine commitment, it builds the kind of brand loyalty that no ad spend can replicate.
The art of the cold open: how films hook audiences in 60 seconds
August 15, 2026
The cold open is the 60 seconds a film has before the audience has decided whether to care. Here's how the best filmmakers use that window to make walking out unthinkable.