Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to build a creative agency's pipeline from cold to close
November 12, 2026
Most creative agencies win new clients through luck and referrals, with no repeatable process in between. A structured new business pipeline changes that, turning sporadic wins into predictable revenue.
How to use video for customer objection handling at scale
November 12, 2026
Most sales teams handle customer objections one conversation at a time, burning hours on the same questions. Video lets businesses address those objections consistently, at scale, before they ever stall a deal.
How to write a creative agency's client welcome email
November 12, 2026
Most creative agencies win a new client and immediately start thinking about production. The welcome email gets dashed off in five minutes. That five minutes shapes everything that follows.
How AI is changing video voice cloning for brand consistency
November 12, 2026
AI voice cloning is giving brands a consistent vocal identity across every video, without booking the same narrator every time. Here's what the technology can actually do, and where the limits still matter.
The art of the production diary: how filmmakers document the making
November 12, 2026
A production diary captures a film in its most honest state: before the marketing takes over. Here's how filmmakers use them, and why the best ones become essential documents of creative intent.
How to use video marketing for SaaS onboarding drip campaigns
November 11, 2026
Most SaaS onboarding drip campaigns rely on plain-text emails that new users skim and ignore. Video marketing gives each touchpoint a human voice and a clear next action.