Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's client contract addendum
October 20, 2026
Most creative agencies treat mid-project changes as an awkward conversation rather than a formal document. A well-written client contract addendum protects your studio when the original agreement no longer reflects reality.
How contextual video advertising works without cookies
October 20, 2026
Contextual video advertising targets viewers by analysing the content around an ad, not the personal history of the person watching it. As the cookieless era fully takes hold, it's becoming one of the most commercially credible targeting strategies available.
The art of the cold pitch: how unagented writers break into Hollywood
October 20, 2026
Most writers assume you need an agent before Hollywood will listen. Cold pitching proves that isn't always true. Here's how unagented writers get their material in front of the people who can actually make it.
How to use video for executive onboarding communications
October 20, 2026
When a new executive joins a business, the onboarding window is short and the stakes are high. Video gives organisations a structured way to communicate culture, strategy, and expectations before day one.
How to write a creative agency's client pause policy
October 19, 2026
Most creative agencies have no plan for when a client wants to put a project on hold. A written pause policy protects your studio's cash flow, team capacity, and client relationships before the conversation turns awkward.
The art of the anthology film: why disconnected stories connect
October 19, 2026
Anthology films bundle separate stories into a single work, asking audiences to find meaning across the gaps. The format is harder to pull off than it looks, and when it works, it reveals something no single narrative can.