Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use contrast in video marketing to sharpen your message
August 30, 2026
Contrast is the device that makes meaning clear. In video marketing, it's one of the most reliable ways to sharpen a message, hold attention, and drive a viewer toward action.
The art of the voice-over: how narration shapes film storytelling
August 29, 2026
Voice-over narration is one of cinema's most controversial and most powerful tools. When used with precision, it doesn't just describe what's on screen; it reframes everything the audience thinks they know.
How thumbnail design shapes click-through rates on digital video
August 29, 2026
Thumbnail design is the first editorial decision a viewer makes about your video, usually in under a second. Here's what the research and platform data actually show about what drives clicks.
How to use video for crisis communications
August 29, 2026
When a crisis hits, what a business says matters. How it says it matters more. Video gives organisations a direct, human channel to address audiences before the narrative gets written for them.
How to write a creative agency's project debrief
August 29, 2026
Most creative agencies rush from one project to the next without ever looking back. A well-run project debrief turns every finished job into a lesson that makes the next one sharper.
How to use social identity theory in video marketing
August 29, 2026
People don't just buy products. They buy membership in a group they want to belong to. Social identity theory explains why, and video is the format best placed to use it.