Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
Best CRMs for creative agencies: a practical guide
July 17, 2026
The best CRMs for creative agencies balance client relationship management with the messy realities of project-based work. Here's what separates the tools worth paying for from the ones that just add overhead.
Creative project management tips that actually work
July 17, 2026
Creative project management sits at the intersection of craft and logistics, and getting it wrong costs studios time, money, and client relationships. Here's what actually works.
Managing freelance creatives: a practical guide for studios
July 17, 2026
Managing freelance creatives is one of the most nuanced skills in running a production studio or agency. Get it right and you gain a flexible, talented roster that punches well above its weight.
Starting a video production company: what you need to know
July 17, 2026
Starting a video production company is one of the most rewarding paths in the creative industry, but the business side demands as much attention as the craft. Here's what actually separates studios that thrive from those that stall.
How video agencies price commercial projects
July 16, 2026
How video agencies price commercial projects is one of the least transparent topics in the industry. Here's a clear look at the models, variables, and reasoning behind the numbers.
The evolution of digital advertising and where it stands today
July 16, 2026
The evolution of digital advertising has reshaped how brands reach audiences, allocate budgets, and measure success. From the first clickable banner to AI-powered creative, here's the full arc.