Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for subscription box campaigns
September 28, 2026
Subscription box brands live and die by churn, making video marketing one of their most powerful tools for both acquiring subscribers and keeping them. Here's how to build campaigns that work across the full subscription lifecycle.
The art of the intercut: how parallel editing builds suspense
September 28, 2026
Parallel editing cuts between two or more simultaneous storylines to create suspense no single scene can manufacture alone. Here's how filmmakers use the intercut to control what audiences fear.
How letterboxing shapes what viewers notice on screen
September 28, 2026
Letterboxing is one of the most misunderstood formatting decisions in video production. The black bars don't waste space, they direct it, controlling attention and emotional weight in ways most viewers never consciously register.
How to use video for competitive intelligence gathering
September 28, 2026
Most businesses gather competitive intelligence through spreadsheets and reports that nobody reads. Video gives that process a voice, a face, and a format decision-makers actually engage with.
How 360-degree video is changing immersive content
September 28, 2026
360-degree video has moved beyond the gimmick phase and is reshaping how brands and creators think about immersive storytelling. Here's what the format actually delivers, and where it still falls short.
How to use video marketing for product gifting campaigns
September 27, 2026
Product gifting campaigns are one of the most commercially overlooked opportunities in video marketing. Here's how brands can plan and execute them to drive genuine awareness and conversion.