Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the B-roll: how cutaway footage carries a film
September 18, 2026
B-roll is the footage most audiences never consciously notice, yet it carries the emotional weight of almost every scene. Here's what separates purposeful cutaways from filler, and why the best cinematographers treat B-roll as a primary storytelling tool.
How to use video marketing for seasonal campaigns
September 18, 2026
Seasonal video marketing is one of the most predictable opportunities in a brand's calendar, yet most businesses treat it as an afterthought. Here's how to plan, produce, and publish campaigns that actually perform when the moment arrives.
How to use video for partnership and channel sales training
September 17, 2026
Channel partners often sell your product without ever meeting your team. Video training closes that gap, giving resellers, distributors, and agents the product knowledge and confidence they need to represent your brand well.
How offline viewing is changing content consumption habits
September 17, 2026
Offline viewing has moved from a rarely-used download button into a genuine shift in how audiences engage with content. For creators and brands, the implications go further than most expect.
How to use emotional peaks in video marketing to drive recall
September 17, 2026
Most video marketing aims to inform or impress. The campaigns people actually remember do something more precise: they engineer a specific emotional high point. Here's how to build one.
How to write a creative agency's rate card
September 17, 2026
A rate card is the document that stops you reinventing your pricing every time a new inquiry lands. Here's how to build one that reflects real costs, holds up in client conversations, and grows with your agency.