Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's new business forecast
September 10, 2026
Most creative agencies track revenue only after it lands. A new business forecast shifts that discipline forward, giving studios a real picture of what's coming before the invoices are sent.
The art of the cameo: why brief appearances carry so much weight
September 10, 2026
Cameos are among cinema's most precise tools. A single unexpected face, held on screen for thirty seconds, can change how an entire audience feels about a film. Here's how filmmakers use them deliberately.
How autoplay video is changing user behaviour on the web
September 9, 2026
Autoplay video was supposed to boost engagement. Instead, it exposed a fundamental tension between what platforms want and what users actually tolerate. Here's what the data and browser policy shifts reveal.
How to use sensory language in video marketing scripts
September 9, 2026
Most video marketing scripts tell viewers what to think. Sensory language makes them feel it instead. Here's how to write words that activate sight, sound, and touch before the visuals even land.
How to use video for end-of-year business reviews
September 9, 2026
End-of-year business reviews are too important to bury in a PDF nobody reads. Video gives leaders a direct, human way to communicate results, recognise teams, and set the tone for what comes next.
How social media platform switching is reshaping content reach
September 9, 2026
Audiences no longer settle on a single social platform. As platform switching accelerates, creators and brands face a moving target when it comes to reaching the right people with the right content.