Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for employer branding beyond recruitment
September 6, 2026
Employer branding video isn't just for hiring campaigns. The strongest businesses use it to communicate culture, reinforce values, and keep their teams engaged long after the onboarding is done.
How to write a creative agency's late payment policy
September 6, 2026
Most creative agencies deal with late payments reactively, chasing invoices that should never have gone overdue. A written late payment policy changes the dynamic before a single invoice is sent.
How progressive web apps are changing content delivery
September 5, 2026
Progressive web apps are blurring the line between websites and native apps, giving brands a faster, cheaper way to deliver content directly to audiences without the friction of app stores.
The art of the logline: how one sentence sells a film
September 5, 2026
A logline is the one sentence standing between a filmmaker's idea and a green light. Here's what separates a logline that opens doors from one that gets ignored.
How to write a video marketing strategy from scratch
September 5, 2026
Most businesses start making videos before they've decided what those videos should achieve. A video marketing strategy built before production begins is what separates purposeful content from expensive noise.
How to use video for brand awareness at the top of the funnel
September 5, 2026
Brand awareness video at the top of the funnel has a different job to conversion content, and most businesses confuse the two. Here's how to get it right.