Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for co-branded content campaigns
October 31, 2026
Co-branded video content campaigns let two brands split production costs while multiplying their combined reach. Getting the structure right from the start is what separates a genuine commercial win from a muddled message.
How AI-generated B-roll is changing video production budgets
October 31, 2026
AI-generated B-roll footage is moving from experimental novelty into everyday production practice, and the budget implications are significant. Here's what studios and brands need to know before committing to the format.
How to write a creative agency's client win-back proposal
October 30, 2026
Lapsed clients already know your work and trusted you once. A well-written win-back proposal can reopen that relationship without starting from scratch.
How to use video for tenders that lose on price
October 30, 2026
Most businesses that lose tenders on price assume the answer is to sharpen their numbers. Video gives evaluators a reason to look past the spreadsheet and choose the team they trust.
How to write a creative agency's project brief checklist
October 30, 2026
Most creative agencies begin projects with a brief that's either too vague to be useful or too bloated to be read. A project brief checklist fixes both problems at once.
How scroll-triggered video is reshaping on-page engagement
October 30, 2026
Scroll-triggered video only activates when a viewer reaches it, turning passive page visits into deliberate viewing moments. Here's how the format works and why it's changing on-page strategy for brands and studios.