Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How AI video tools handle audio sync and lip-matching
November 2, 2026
AI video tools can now synchronise audio and match lip movements automatically, but the gap between the best and worst results is still significant. Here's what production teams need to understand before committing to these workflows.
How to write a creative agency's client health scorecard
November 2, 2026
Most creative agencies only discover a client is unhappy when they lose them. A client health scorecard gives you a structured way to read the signals before the relationship breaks down.
How to use video marketing for investor day presentations
November 2, 2026
Investor day presentations are among the highest-stakes communication moments a brand faces. Video marketing gives leaders a precise tool to control narrative and build credibility with the people who hold the cheque book.
The art of the establishing shot: how films set the scene
November 2, 2026
The establishing shot arrives before any dialogue, before any character, and before any conflict. It tells audiences where they are and, if the cinematographer is doing their job, exactly how to feel about it.
How to use video for customer price increase communications
November 1, 2026
A price increase email gets forwarded to a manager or quietly ignored. A well-made video delivers the same news with the tone and context that keeps customers on your side.
How to use video marketing for internal brand alignment
November 1, 2026
Most video marketing strategies point outward, toward customers, prospects, and algorithms. Internal brand alignment is the gap they leave behind, and it's where the most coherent brands quietly do their best work.