Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video for brand awareness at the top of the funnel
September 5, 2026
Brand awareness video at the top of the funnel has a different job to conversion content, and most businesses confuse the two. Here's how to get it right.
How content decay is quietly killing your video library
September 5, 2026
Your best-performing video from two years ago may now be actively hurting you. Content decay is the slow erosion of relevance, reach, and conversion that hits every video library eventually. Here's how to spot it and fix it.
How to write a video marketing script that converts
September 4, 2026
Most video marketing fails before the camera rolls. A weak script is almost always the reason. Here's how to write one that earns attention from the first second and converts viewers into customers.
How to set your creative agency's minimum project size
September 4, 2026
Small projects can quietly cost a creative agency more than they earn. Setting a minimum project size is one of the most practical boundaries a studio can draw, and most wait too long to draw it.
The art of the table read: why script read-throughs shape great films
September 4, 2026
The table read happens before a single frame is shot, yet it can rewrite a film's entire trajectory. Here's what unfolds in the room, and why the best filmmakers treat it as a creative crucible.
How to use video for customer education and FAQ content
September 4, 2026
Customer education video is one of the most underused formats in a business's content mix. When done well, it cuts support costs, accelerates buying decisions, and turns confused users into confident advocates.