Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for employee-generated content
October 4, 2026
Employee-generated content is one of the most under-used formats in video marketing. When your own team appears on camera authentically, audiences trust the brand in ways a polished studio production rarely achieves on its own.
How to use video for conference and keynote speaker promotion
October 4, 2026
Conference and keynote speaker promotion video does two jobs: it convinces the right audience to show up, and it turns a single speaking moment into content that keeps working for months.
How silent autoplay videos damage mobile user experience
October 4, 2026
Silent autoplay videos feel like a safe compromise between engagement and restraint. In practice, they create a set of mobile UX problems that most brands never measure.
How to write a creative agency's annual report
October 4, 2026
Most creative agencies skip the annual report entirely, treating it as something only listed companies need. A well-written annual report does far more than satisfy governance obligations.
How to use anchored messaging in video marketing scripts
October 3, 2026
Most video marketing scripts try to say too much. Anchored messaging is the discipline of fixing one core idea at the centre of a script so every other element reinforces it rather than competing with it.
The art of world-building: how fiction creates believable universes
October 3, 2026
World-building is the craft that makes audiences forget they are watching a fiction. Here's how the best filmmakers and writers construct universes that feel lived-in, logical, and impossible to leave.