Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's talent brief
September 25, 2026
Most creative agencies find freelance talent through rushed messages and vague emails. A well-written talent brief fixes that by making every hire faster, clearer, and easier to repeat.
How watch parties are changing social video viewing
September 25, 2026
Watch parties have transformed video from a solitary habit into a coordinated social experience. Here's what's driving the shift and what it means for creators and brands.
The art of the cold case documentary: how true crime found its voice
September 25, 2026
True crime documentaries have become one of the most watched and most debated forms of non-fiction filmmaking. Here's what separates the ones that illuminate from the ones that simply sensationalise.
How to use video for pre-sales and waitlist campaigns
September 25, 2026
Most businesses treat pre-sales as a holding pattern. Video turns the waiting period into one of the most commercially productive phases of any product launch.
How to write a creative agency's overhead budget
September 24, 2026
Most creative agencies guess at their overhead costs until a cash crunch forces a reckoning. An overhead budget makes those invisible costs visible before they eat into your project margins.
The art of the cold read: how actors prepare with no rehearsal
September 24, 2026
Cold reads strip away rehearsal and preparation, leaving an actor with nothing but instinct and craft. Here's what separates the performers who thrive from those who freeze.