Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's client progress report
November 7, 2026
Most creative agencies update clients reactively, only when something goes wrong or a question arrives. A structured client progress report changes that dynamic entirely, giving projects a professional rhythm from the first week.
How to use video marketing for professional certification campaigns
November 7, 2026
Professional certification campaigns face a trust problem that static content can't solve. Video marketing bridges that gap by putting real outcomes, real instructors, and real graduates on screen where they can do their best work.
How to use video for customer win-back email sequences
November 7, 2026
Most win-back email sequences lean on discounts and hope. Adding video to each stage of the sequence gives lapsed customers a reason to reconnect that no coupon code can replicate.
How to use video marketing for event recap campaigns
November 6, 2026
Most event footage sits on a hard drive after the day ends. A well-planned recap video campaign turns that same material into a content engine that drives reach, trust, and leads for weeks.
How to write a creative agency's client meeting agenda
November 6, 2026
Most creative agency client meetings drift, overrun, and end without clear next steps. A written client meeting agenda changes all of that before the call even starts.
How AI is changing video script generation
November 6, 2026
AI video script generation has moved from curiosity to everyday tool for studios and marketing teams. Here's what's genuinely changing, what still needs a human hand, and what to watch out for.