Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How video file formats affect delivery quality and compatibility
October 6, 2026
The format you export your video in shapes how it looks, loads, and plays across every platform and device. Most creators choose by habit, not by design.
How to use video for board-approved budget requests
October 6, 2026
Most budget requests get buried in a PDF nobody reads twice. Video gives your business case a human voice and a clear narrative that boards and executives actually engage with.
How live chapter previews are changing viewer drop-off
October 6, 2026
Live chapter previews are a small interface feature with an outsized effect on how long viewers stick around. Here's what the data pattern reveals and what it means for creators publishing long-form content.
The art of the pitch deck: how documentary filmmakers raise money
October 6, 2026
A documentary pitch deck is the document standing between a filmmaker's vision and the money to make it real. Here's how the strongest ones are built, and what funders actually want to see.
How to use video marketing for crowdfunding campaigns
October 5, 2026
Crowdfunding campaigns with a well-made video consistently outperform those that rely on text and images alone. Here's how to plan and produce one that turns strangers into backers.
How to write a creative agency's client feedback policy
October 5, 2026
Most creative agencies treat client feedback as something to manage on the fly. A written feedback policy sets the rules in advance, cutting revision loops and protecting both the work and the relationship.