Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The art of the temp track: how placeholder music shapes a film
November 5, 2026
A temp track is the placeholder music cut into a film before the original score exists. Far from neutral, it shapes every creative decision that follows, often in ways nobody planned.
How to use video marketing for user-generated content campaigns
November 5, 2026
User-generated video campaigns give brands something no studio budget can replicate: real customers on camera, speaking from genuine experience. Here's how to plan and activate one that converts.
How AI is changing video subtitle accuracy and timing
November 5, 2026
AI-generated subtitles have moved from rough drafts into near-broadcast-quality output for many use cases, but the gap between "good enough" and "broadcast ready" is wider than most studios expect.
How to use video for business award submissions that stand out
November 4, 2026
Most business award submissions arrive as dense written documents that judges skim in minutes. A short, well-made video gives your entry a voice, a face, and a story that text alone can't carry.
How AI is changing video colour grading workflows
November 4, 2026
AI-assisted colour grading is moving from experimental tool to everyday post-production step, cutting hours from manual workflows while raising new questions about creative control and consistency.
The art of the split screen: how divided frames tell two stories at once
November 4, 2026
The split screen places two realities inside a single frame, forcing the audience to feel their relationship before anyone explains it. Here's how filmmakers use that tension deliberately.