Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to track and improve your creative agency's gross margin
November 8, 2026
Most creative agencies focus on revenue and ignore the number underneath it. Gross margin tells you whether the work you're doing is actually profitable before overhead takes a bite.
How to use video for customer satisfaction surveys
November 8, 2026
Most customer satisfaction surveys arrive as links in a cold email and get ignored. Video-based surveys put a human face on the request and return richer, more honest responses.
The art of the behind-the-scenes still: photography on a film set
November 8, 2026
The unit photographer is one of filmmaking's least discussed roles, yet the stills they capture drive marketing campaigns, award season coverage, and audience anticipation for years after a film wraps.
How AI is changing video colour correction in post-production
November 7, 2026
AI colour correction tools are compressing hours of post-production work into minutes, but the technology carries real trade-offs. Here's what studios and content teams need to understand before they hand the grade to an algorithm.
How to write a creative agency's client progress report
November 7, 2026
Most creative agencies update clients reactively, only when something goes wrong or a question arrives. A structured client progress report changes that dynamic entirely, giving projects a professional rhythm from the first week.
How to use video marketing for professional certification campaigns
November 7, 2026
Professional certification campaigns face a trust problem that static content can't solve. Video marketing bridges that gap by putting real outcomes, real instructors, and real graduates on screen where they can do their best work.