Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use video marketing for niche B2C audiences
September 15, 2026
Mass-market video marketing tactics rarely work for niche B2C brands. When your audience is smaller and more specific, the way you reach them has to be too.
The art of the deleted scene: why cut footage matters
September 15, 2026
Deleted scenes expose the real work of filmmaking: the ideas tried, the characters abandoned, and the instincts that ultimately shaped a final cut. Here's why the footage that doesn't make it in matters just as much as what does.
How to write a creative agency's IP ownership clause
September 14, 2026
Most creative agencies transfer ownership of their work without ever deciding whether they should. A well-written IP ownership clause protects the studio, sets clear expectations, and prevents disputes that no invoice can fix.
How to use video for volunteer recruitment and retention
September 14, 2026
Most organisations struggle to attract volunteers with text-heavy appeals and static imagery. Video gives causes a human voice, a real face, and a story worth joining.
The art of the improvised scene: when actors go off script
September 14, 2026
Improvised scenes have produced some of cinema's most memorable moments, from Dustin Hoffman's exhausted ad-libs to Robin Williams rewriting entire exchanges. Here's how filmmakers harness spontaneity without losing the story.
How video transcripts are quietly boosting content discoverability
September 14, 2026
Video transcripts have moved from an accessibility afterthought into a serious discoverability tool. Here's what that shift means for creators and brands publishing video in 2026.