Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
West Melbourne Studios
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a creative agency's client meeting agenda
November 6, 2026
Most creative agency client meetings drift, overrun, and end without clear next steps. A written client meeting agenda changes all of that before the call even starts.
How AI is changing video script generation
November 6, 2026
AI video script generation has moved from curiosity to everyday tool for studios and marketing teams. Here's what's genuinely changing, what still needs a human hand, and what to watch out for.
The art of the pivot: when films change genre mid-story
November 6, 2026
Some films promise one kind of story and then, without warning, become something else entirely. The mid-story genre pivot is one of cinema's riskiest and most rewarding moves.
How to use video for customer referral request campaigns
November 6, 2026
Most businesses ask customers for referrals with a text email nobody remembers. Video turns the same request into a personal, shareable moment that prompts real action.
How to write a creative agency's client deposit policy
November 5, 2026
Most creative agencies start work without a deposit and wonder why cash flow never stabilises. A written client deposit policy closes that gap before the first brief is even signed.
The art of the temp track: how placeholder music shapes a film
November 5, 2026
A temp track is the placeholder music cut into a film before the original score exists. Far from neutral, it shapes every creative decision that follows, often in ways nobody planned.