Creative Business

How to write a creative agency's subcontractor agreement

When a creative agency brings in outside talent to deliver client work, a handshake agreement isn't enough. A well-drafted subcontractor agreement protects your studio, your client, and the subcontractor from the moment work begins.

Close-up of a woman signing a document at a sleek reception counter, indoor setting.

Photo by Mikhail Nilov on Pexels

A subcontractor agreement is the document that governs the relationship between a creative agency and the external talent it brings in to help deliver a project. For video production studios and creative agencies in particular, subcontracting is routine: editors, animators, voiceover artists, gaffers, and second-unit directors all move between projects. Without a clear written agreement, disputes over ownership, confidentiality, and payment can unravel a project and damage client relationships in the process.

The good news is that a subcontractor agreement doesn't need to be long. It needs to be specific.

What makes a subcontractor agreement different from an employment contract

The distinction matters legally. A subcontractor is not an employee. They don't receive superannuation contributions, leave entitlements, or the protections covered by the Fair Work Act 2009. In return, they typically set their own hours, supply their own equipment, and may work across multiple clients simultaneously.

Misclassifying a worker as a subcontractor when they function as an employee is a real compliance risk in Australia. The Australian Taxation Office uses a multi-factor test that looks at control, tools, hours, and exclusivity. If your subcontractor works exclusively for your agency, uses your equipment, and follows a fixed schedule you set, the ATO may view that arrangement as employment regardless of what your agreement says.

So before drafting anything, be honest about the nature of the engagement. If it's genuinely a subcontract, proceed. If it looks more like an employment arrangement, the agreement is the wrong starting point.

Core clauses every creative agency subcontractor agreement needs

Once you've confirmed the relationship is a genuine subcontract, these are the clauses that carry the most weight.

Scope of work

Define exactly what the subcontractor is being engaged to do. Vague scope is the root cause of almost every subcontractor dispute. If you're engaging a motion graphics artist to create a 90-second title sequence for a corporate video, say that. Specify the deliverables, the file formats, and the number of revision rounds included. Anything beyond that scope should trigger a separate written variation.

This clause does the same work as a statement of work in a client-facing contract. The same discipline applies: no ambiguity, no assumptions.

Payment terms

State the fee, the invoicing schedule, and the payment window. Thirty days is the industry default in Australia, but many agencies negotiate shorter terms with subcontractors because subcontractors carry less capacity to absorb delays than large firms do. If you're paying on a milestone basis, list each milestone explicitly. If you're withholding final payment until client sign-off, say that in the agreement rather than springing it at the end.

Late payment causes friction in subcontractor relationships faster than almost anything else. If your agency has had issues with this, the existing practices around handling late payments apply equally when you're the one making the payment, not just receiving it.

Intellectual property ownership

This is the clause that gets most agencies into trouble. In Australia, copyright in a work created by a contractor defaults to the contractor, not the commissioning party. That's the opposite of what many agency principals assume. Unless your agreement explicitly assigns intellectual property to your agency, the subcontractor may retain ownership of the work they've created for your client.

Your agreement should include a clear IP assignment clause that transfers all copyright in the deliverables to your agency (or directly to your client, depending on your client contract) upon receipt of full payment. It should also address moral rights. Australian law grants creators the right to be attributed and the right to object to derogatory treatment of their work. A subcontractor can consent to waive the attribution right in writing, but the right to object to derogatory treatment cannot be waived.

Confidentiality

Subcontractors working on client projects will inevitably see confidential information: briefs, brand guidelines, unreleased product footage, internal communications. Your agreement needs a confidentiality clause that clearly defines what information is confidential, how it may be used, and for how long the obligation persists. Typically, confidentiality obligations survive the end of the engagement by 2 to 3 years.

If your client has required your agency to sign an NDA, make sure your subcontractor's confidentiality obligations are at least as broad as your own obligations to the client. A gap there creates a real exposure.

Non-solicitation

A non-solicitation clause prevents the subcontractor from approaching your clients directly for a defined period after the engagement ends. This protects the agency's commercial relationships without preventing the subcontractor from working in the industry generally. Courts in Australia look poorly on overly broad restraint clauses, so tie the restriction to a reasonable period (12 months is defensible) and a specific class of client, not the entire market.

Indemnity and insurance

If the subcontractor makes an error that causes your agency to incur costs (a missed deadline that triggers a client penalty, or footage that infringes a third-party copyright), the indemnity clause determines who wears that cost. Your agreement should include a mutual indemnity where each party covers losses caused by their own actions or negligence.

Require the subcontractor to hold appropriate insurance, particularly professional indemnity and public liability cover. State the minimum coverage amount and ask for a certificate of currency before work begins. Many agencies skip this step and only regret it once a claim arises.

Practical details that prevent disputes later

Beyond the main clauses, three practical details prevent the most common disputes.

First, include a termination clause. Either party should be able to end the engagement with written notice (7 to 14 days is reasonable for project-based work). Specify what happens to work in progress and whether partial payment is due for work completed to the termination date.

Second, specify which state's laws govern the agreement. For Melbourne-based agencies, that's Victoria. Jurisdiction determines which courts handle any dispute and which consumer protection legislation applies.

Third, include a variation clause. Any agreed change to scope, timeline, or fee should be documented in writing and signed by both parties before the additional work begins. This single clause eliminates the vast majority of scope creep disputes.

When to involve a lawyer

A template subcontractor agreement will cover most straightforward engagements. But some situations warrant a solicitor's input: high-value engagements above $50,000, work involving sensitive client IP, subcontractors who are based overseas, or any arrangement where the subcontractor's work will be the primary deliverable to your client. The cost of a legal review is small relative to the cost of a dispute that could have been avoided.

Once you have a template that works for your agency, treat it as a living document. Review it annually and update it when your business model changes, when client contracts introduce new obligations, or when Australian IP or employment law shifts in ways that affect how you engage independent talent.